The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Points: 15.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Points: 15.0
Button Fly
Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 15.0
Model, Gym, Bird
Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
Index
Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Consumer Goods
Points: 15.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Out Of Home/Outdoor / Single
Points: 15.0
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 15.0
NIKEiD iPhone Application
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 15.0
Priceless Picks
Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Points: 15.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Points: 15.0
Date
Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
Points: 15.0
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
OOH Campaign
Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Points: 15.0
Yes, Virginia
Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Points: 15.0
Y'all vs Us
Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Specials or one-time screening
Points: 15.0
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Lionelville
Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
Points: 15.0
Dr. Bing
Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Film / Documentaries
Points: 15.0
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
Points: 15.0
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Broadcast Design / Campaign
Points: 15.0
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Points: 15.0
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Points: 15.0
The Google Job Experiment
Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Axe "Cleans Your Balls"
Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Points: 15.0
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles Client: Adobe Category: Music / Integration of a brand in a music environment
Points: 15.0
LEGO CL!CK - A Short Film
Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
nook
Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Points: 15.0
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Points: 15.0
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Summit on the Summit Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
Points: 15.0
Cinco
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Points: 15.0
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Levi's Strauss
Title:
Button Fly
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Puma
Title:
Index
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
School of Visual Arts
Title:
Undergraduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Sprint
Title:
NOW Widget Banner III
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
OOH Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Dr. Bing
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Hyundai
Title:
Assurance
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Axe "Cleans Your Balls"
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LEGO Systems
Title:
LEGO CL!CK - A Short Film
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Barnes & Noble
Title:
nook
Category:
Corporate Identity / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Toyota Sponsafier Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HP
Title:
Summit on the Summit Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Silver Pencil
Points:
15.0