The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single Points: 75.0
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign Points: 75.0
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single Points: 25.0
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign Points: 25.0
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign Points: 25.0
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 25.0
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign Points: 25.0
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single Points: 25.0
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single Points: 25.0
Devin & Glenn Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single Points: 25.0
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign Points: 25.0
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign Points: 25.0
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign Points: 25.0
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign Points: 25.0
Smell Like a Man, Man Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single Points: 25.0
Obeetee Logo Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only Points: 25.0
Bold Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single Points: 25.0
The Cosmopolitan Digital Experience Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces Points: 25.0
The Snowflake & The Bubble Agency: iris / New York Client: Saks Fifth Avenue Category: Outdoor Design / Single Points: 25.0
MTV Redesign Agency: MTV Networks / New York Client: MTV Category: Broadcast Design / Campaign Points: 25.0
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single Points: 25.0
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign Points: 25.0
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos Points: 25.0
Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games Points: 25.0
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion Points: 25.0
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community Points: 25.0
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 25.0
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single Points: 25.0
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single Points: 25.0
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods Points: 25.0
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design Points: 25.0
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography Points: 25.0
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings Points: 25.0
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries Points: 25.0
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications / Points: 25.0
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment / Points: 25.0
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music Points: 25.0
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign Points: 25.0
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations / Points: 25.0
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment / Points: 25.0
Fall/Winter 2010 Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Collateral / P.O.P and In-store - Single Points: 15.0
King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals) Points: 15.0
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign Points: 15.0
Exchange Student Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single Points: 15.0
GPS Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single Points: 15.0
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign Points: 15.0
HardChorus Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single Points: 15.0

Society of Design

Dear Bill

Typography in Design / Single

2011 Design Gold Pencil

75.0

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

2011 Interactive Gold Pencil

75.0

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

2011 Advertising Gold Pencil

25.0

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

2011 Advertising Gold Pencil

25.0

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

2011 Advertising Gold Pencil

25.0

Old Spice

Questions

Consumer Television / :30/:25 - Single

2011 Advertising Gold Pencil

25.0

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

2011 Advertising Gold Pencil

25.0

Gatorade

REPLAY Season 2

Branded Content / Single

2011 Advertising Gold Pencil

25.0

Volkswagen

The Force

Non-Broadcast / Single

2011 Advertising Gold Pencil

25.0

Opposition to Prop 8

Devin & Glenn

Non-Broadcast / Single

2011 Advertising Gold Pencil

25.0

Google

Chrome Speed Tests

Non-Broadcast / Campaign

2011 Advertising Gold Pencil

25.0

Bing with Jay-Z

Decode Jay-Z with Bing

Innovation in Advertising / Campaign

2011 Advertising Gold Pencil

25.0

Gatorade

GATORADE REPLAY

Innovation in Advertising / Campaign

2011 Advertising Gold Pencil

25.0

4th Amendment Wear

Metallic Ink Underclothes

Innovation in Advertising / Campaign

2011 Advertising Gold Pencil

25.0

Old Spice

Smell Like a Man, Man

Integrated Branding / Integrated Branding Campaign

2011 Advertising Gold Pencil

25.0

Gatorade

GATORADE REPLAY

Integrated Branding / Integrated Branding Campaign

2011 Advertising Gold Pencil

25.0

Old Spice

Response Campaign

Experiential Advertising / Single

2011 Advertising Gold Pencil

25.0

Obeetee Pvt Ltd

Obeetee Logo

Branding / Logo/Trademark Design - Single Only

2011 Design Gold Pencil

25.0

Diageo/Guinness

Bold

Collateral Design / Posters - Single

2011 Design Gold Pencil

25.0

The Cosmopolitan Hotel of Las Vegas

The Cosmopolitan Digital Experience

Spatial Design / Indoor Spaces

2011 Design Gold Pencil

25.0

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Single

2011 Design Gold Pencil

25.0

MTV

MTV Redesign

Broadcast Design / Campaign

2011 Design Gold Pencil

25.0

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

2011 Design Gold Pencil

25.0

4th Amendment Wear

Metallic Ink Underclothes

Industrial Design/Product Design / Campaign

2011 Design Gold Pencil

25.0

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Broadcast Design / Music Videos

2011 Design Gold Pencil

25.0

Google

Fast Ball

Websites & Microsites / Branded Games

2011 Interactive Gold Pencil

25.0

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

2011 Interactive Gold Pencil

25.0

American Recordings/Lost Highway

The Johnny Cash Project

Websites & Microsites / Social Networks/ Community

2011 Interactive Gold Pencil

25.0

Bing with Jay-Z

Decode Jay-Z with Bing

Integrated Branding / Integrated Branding Campaign - 360

2011 Interactive Gold Pencil

25.0

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

2011 Interactive Gold Pencil

25.0

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

2011 Interactive Gold Pencil

25.0

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

2011 Interactive Gold Pencil

25.0

Arcade Fire/Google

The Wilderness Downtown

Craft / Interface Design

2011 Interactive Gold Pencil

25.0

Vibram

YouAreTheTechnology.com

Craft / Typography

2011 Interactive Gold Pencil

25.0

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

2011 Branded Entertainment Gold Pencil

25.0

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

2011 Branded Entertainment Gold Pencil

25.0

Best Buy

Movie Mode

Branded Applications /

2011 Branded Entertainment Gold Pencil

25.0

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

2011 Branded Entertainment Gold Pencil

25.0

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

2011 Branded Entertainment Gold Pencil

25.0

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

2011 Branded Entertainment Gold Pencil

25.0

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

2011 Branded Entertainment Gold Pencil

25.0

Blu Dot

Real Good Experiment

Other Branded Entertainment /

2011 Branded Entertainment Gold Pencil

25.0

Diesel

Fall/Winter 2010 Be Stupid Manifesto

Collateral / P.O.P and In-store - Single

2011 Advertising Silver Pencil

15.0

Burger King

King Pillowcase

Collateral / Promotion (Agencies creating work for individuals)

2011 Advertising Silver Pencil

15.0

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

2011 Advertising Silver Pencil

15.0

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

2011 Advertising Silver Pencil

15.0

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

2011 Advertising Silver Pencil

15.0

Allstate Insurance

GPS

Consumer Television / :30/:25 - Single

2011 Advertising Silver Pencil

15.0

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

2011 Advertising Silver Pencil

15.0

Puma

HardChorus

Cinema Advertising / Maximum 3 minutes - Single

2011 Advertising Silver Pencil

15.0

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