The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
A Girl Story
Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Fast Ball
Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
The Wilderness Downtown
Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design
Points: 25.0
YouAreTheTechnology.com
Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
Points: 25.0
Google Demo Slam
Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Points: 25.0
The Johnny Cash Project
Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
Nike+ GPS
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 15.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
The Creators Project
Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
The Wilderness Downtown
Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
The Chase
Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
Points: 15.0
Google Speed Tests
Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Points: 15.0
REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
Devin & Glenn
Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 15.0
Google Instant with Bob Dylan
Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 15.0
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Category: Websites & Microsites / Consumer Goods
Points: 15.0
Projeqt
Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Points: 15.0
Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Points: 15.0
The Johnny Cash Project
Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
Points: 15.0
Chrome Speed Tests
Agency: BBH / New York Client: Google Category: Craft / Sound Design
Points: 15.0
The Sampler
Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Points: 15.0
The Sampler
Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
AutoTrader iPhone Application
Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services
Points: 10.0
Nike+ GPS
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Points: 10.0
Forever 21 Digital Billboard
Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Augmented Reality
Points: 10.0
Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Yahoo! Page Takeover
Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Real Good Experiment
Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Yes I am Precious
Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
Points: 10.0
YouTube Play
Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
Points: 10.0
HardChorus
Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
Points: 10.0
Bright Falls
Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Points: 10.0
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Points: 10.0
The Girl Store
Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Points: 10.0
Pay With A Tweet
Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
Points: 10.0
Boulder Digital Works Site
Agency: Modernista! / Boston Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
Points: 10.0
Tweet Wrap
Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
Points: 10.0
Remember Reach
Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics
Points: 10.0
Dali Museum & Hipstamatic iPhone app
Agency: Goodby, Silverstein & Partners / San Francisco Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
Points: 10.0
True Blood Live Feed
Agency: BBDO / New York Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
TNF Trails iPhone App
Agency: Factory Design Labs / Denver Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
Life Scoreboard
Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
See Jack Run
Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
Loading Bar
Agency: BBDO / New York Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Candle
Agency: M&C Saatchi / Santa Monica Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Xbox
Title:
Halo: Reach YouTube Masthead - ‘Clicktacular’
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Intel
Title:
The Creators Project
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Intel Corporation
Title:
The Chase
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
REPLAY Seasons 2 and 3
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Overturn Prop 8
Title:
Devin & Glenn
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Google CreativeLab
Title:
Google Instant with Bob Dylan
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Big Spaceship
Title:
Most Awesomest Thing Ever
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Craft / Sound Design
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / E-Commerce
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Trader Media Group
Title:
AutoTrader iPhone Application
Category:
Mobile Applications/Sites / Services
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Forever 21
Title:
Forever 21 Digital Billboard
Category:
Interactive Advertising / Augmented Reality
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Yahoo!
Title:
Yahoo! Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
TO BENEFIT LIVESTRONG
Title:
Yes I am Precious
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Google Creative Lab
Title:
YouTube Play
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Puma
Title:
HardChorus
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Nanhi Kali (K.C. Mahindra Education Trust)
Title:
The Girl Store
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Boulder Digital Works
Title:
Boulder Digital Works Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Tweet Wrap
Category:
Websites & Microsites / Services
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Dali Museum
Title:
Dali Museum & Hipstamatic iPhone app
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
True Blood Live Feed
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The North Face
Title:
TNF Trails iPhone App
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Puma
Title:
Life Scoreboard
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The John F. Kennedy Presidential Library
Title:
See Jack Run
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Crystal Cruises
Title:
Candle
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Points:
5.0
