The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 50.0
Little Marina
Agency: Mother / New York Client: Target Category: Experiential Advertising / Installations
Points: 50.0
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 50.0
Snowball Effect
Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
Points: 25.0
Pathological Liar
Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Points: 25.0
One Copy Song
Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
Points: 25.0
Dig Deeper
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form
Points: 25.0
Your Second Shot
Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Points: 25.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 25.0
Little Marina
Agency: Mother / New York Client: Target Category: Experiential Advertising / Installations
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 25.0
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Drive the Dream
Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Points: 25.0
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles Client: IBM Category: Events and Installations
Points: 25.0
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Points: 25.0
Anarchy:The Graphic Novel
Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Lucid Dreams - Sephora Sensorium
Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Points: 25.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Points: 25.0
The Snowflake & The Bubble
Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
Points: 25.0
Brotherhood Promo
Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
Points: 25.0
Michael
Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Points: 25.0
Whopper Lust
Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
Points: 25.0
Hotel Bar
Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign
Points: 25.0
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
Points: 25.0
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series
Points: 25.0
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Points: 25.0
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Five
Agency: JWT New York / New York Client: Lifetime Category: Television / Specials or one-time screenings
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries
Points: 25.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Craft / Interface Design
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Points: 25.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
Points: 25.0
Windmade
Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign
Points: 20.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Best of Show Pencil
Points:
50.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Best of Show Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Snowball Effect
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
THINK: An Exploration Into Making the World Work Better
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Sephora & Firmenich
Title:
Lucid Dreams - Sephora Sensorium
Category:
Spatial Design / Indoor Spaces
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Billboards - Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Interactive Advertising / Self-Promotion
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
NBC
Title:
Brotherhood Promo
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Craft / Interface Design
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Vestas
Title:
Windmade
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Green Pencil
Points:
20.0
