The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good Points: 100.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 100.0
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single Points: 100.0
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single Points: 25.0
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign Points: 25.0
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 25.0
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single Points: 25.0
A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign Points: 25.0
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single Points: 25.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online Points: 25.0
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign Points: 25.0
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single Points: 25.0
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single Points: 25.0
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign Points: 25.0
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign Points: 25.0
Belleville Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single Points: 25.0
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation Points: 25.0
The Great Paper Airplane Project Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design Points: 25.0
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games Points: 25.0
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods Points: 25.0
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single Points: 25.0
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 25.0
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online Points: 25.0
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single Points: 25.0
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design Points: 25.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos Points: 25.0
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture Points: 25.0
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability Points: 25.0
Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features Points: 25.0
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single Points: 25.0
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form Points: 25.0
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand Points: 25.0
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential Points: 25.0
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single Points: 25.0
Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single Points: 25.0
Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single Points: 25.0
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction Points: 25.0
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Writing Points: 25.0
Real Beauty Sketches Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts Points: 25.0
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign Points: 15.0
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign Points: 15.0
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Consumer Television / 60 Second - Single Points: 15.0
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single Points: 15.0
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign Points: 15.0
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign Points: 15.0
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online Points: 15.0

Peace One Day

Recipeace

Design Does / Design for the Greater Good

2013 Design Gold Pencil

100.0

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Gold Pencil

100.0

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

2013 Branded Entertainment Gold Pencil

100.0

Ragu

Sharing

Consumer Radio / Single

2013 Advertising Gold Pencil

25.0

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

2013 Advertising Gold Pencil

25.0

Nike

Jogger

Consumer Television / 60 Second - Single

2013 Advertising Gold Pencil

25.0

ESPN

The Name

Consumer Television / :30/:25 - Single

2013 Advertising Gold Pencil

25.0

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

2013 Advertising Gold Pencil

25.0

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

2013 Advertising Gold Pencil

25.0

Unilever

Susan Glenn

Cinema Advertising / Short Form - :90 and under - Single

2013 Advertising Gold Pencil

25.0

Old Spice

Muscle Music

Non-Broadcast / Online

2013 Advertising Gold Pencil

25.0

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

2013 Advertising Gold Pencil

25.0

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

25.0

P&G

Best Job

Consumer Television / Over 60 second - Single

2013 Advertising Gold Pencil

25.0

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

2013 Advertising Gold Pencil

25.0

Nike

Nike+ FuelBand

Brand Transformation / Single

2013 Advertising Gold Pencil

25.0

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

2013 Advertising Gold Pencil

25.0

9 Suns

9 Suns

Brand Identity / Brand Identity - Campaign

2013 Design Gold Pencil

25.0

Steppenwolf Theatre

Belleville

Collateral Design / Posters - Single

2013 Design Gold Pencil

25.0

IBM

Icons of Progress

Design Does / Brand Transformation

2013 Design Gold Pencil

25.0

Pima Air & Space Museum

The Great Paper Airplane Project

Design Does / Industrial Design

2013 Design Gold Pencil

25.0

Old Spice

Dikembe Mutombo

Websites / Branded Games

2013 Interactive Gold Pencil

25.0

Laika Studios

ParaNorman Website

Websites / Consumer Goods

2013 Interactive Gold Pencil

25.0

Google

"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google

Interactive Advertising / Banners - Dynamic - Single

2013 Interactive Gold Pencil

25.0

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Gold Pencil

25.0

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

2013 Interactive Gold Pencil

25.0

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

2013 Interactive Gold Pencil

25.0

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

2013 Interactive Gold Pencil

25.0

Nike

Nike+ FuelBand

User Experience Design / Interaction Design

2013 Interactive Gold Pencil

25.0

Old Spice

Muscle Music

Online Films & Video / Music Videos

2013 Interactive Gold Pencil

25.0

Nike

OneNike

User Experience Design / Information Architecture

2013 Interactive Gold Pencil

25.0

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

2013 Interactive Gold Pencil

25.0

ESPN

Team Spirit

Film / Documentaries - Features

2013 Branded Entertainment Gold Pencil

25.0

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

2013 Branded Entertainment Gold Pencil

25.0

Toyota Motor Sales, USA

Tundra Endeavour "Ultimate Journey"

Non-Broadcast / Long-form

2013 Branded Entertainment Gold Pencil

25.0

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

2013 Branded Entertainment Gold Pencil

25.0

Village Voice Newspaper

New York Writes Itself

Experiential

2013 Branded Entertainment Gold Pencil

25.0

Google

Project Re: Brief

Innovation in Branded Content / Single

2013 Branded Entertainment Gold Pencil

25.0

Water is Life

Hashtag Killer Case Study

Innovation in Branded Content / Single

2013 Branded Entertainment Gold Pencil

25.0

General Mills

Nature Valley Trail View

Best Branded Content Channel / Single

2013 Branded Entertainment Gold Pencil

25.0

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Direction

2013 Branded Entertainment Gold Pencil

25.0

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Writing

2013 Branded Entertainment Gold Pencil

25.0

Dove

Real Beauty Sketches

Film / Documentaries - Shorts

2013 Branded Entertainment Gold Pencil

25.0

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Old Spice Radio

Consumer Radio / Campaign

2013 Advertising Silver Pencil

15.0

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

2013 Advertising Silver Pencil

15.0

Ragu

Bedroom

Consumer Television / :30/:25 - Single

2013 Advertising Silver Pencil

15.0

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

2013 Advertising Silver Pencil

15.0

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

2013 Advertising Silver Pencil

15.0

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

2013 Advertising Silver Pencil

15.0

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