The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Jogger
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 25.0
The Name
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Points: 25.0
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Best Job
Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single
Points: 25.0
Sharing
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Points: 25.0
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
Points: 25.0
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Points: 25.0
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Points: 15.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Points: 15.0
Bedroom
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign
Points: 15.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Points: 15.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Branded Content / Online
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
Points: 15.0
Muscle Music
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Advertising / Single or Campaign
Points: 15.0
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Consumer Campaign
Points: 15.0
Team Spirit
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 10.0
Bed
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 10.0
Cable Effects: Set 2
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Look
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Points: 10.0
Cine Las Americas 'genres'
Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Rolling Words
Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Points: 10.0
Greatness
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Day One
Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Points: 10.0
No One Deserves To Die
Agency: Laughlin Constable / Milwaukee Client: Lung Cancer Alliance Category: Integrated Branding / Public Service Campaign
Points: 5.0
I Will If You Will
Agency: Leo Burnett / Chicago Client: Earth Hour Category: Integrated Branding / Public Service Campaign
Points: 5.0
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Points: 5.0
Every Beat Matters Integrated Campaign
Agency: BBDO / New York Client: Save the Children Category: Integrated Branding / Public Service Campaign
Points: 5.0
Obama for America For All Campaign
Agency: SS+K / New York Client: Obama for America Category: Integrated Branding / Public Service Campaign
Points: 5.0
Jess Time
Agency: Google Creative Lab / New York Client: Google Category: Consumer Television / 60 Second - Single
Points: 5.0
Poker Face
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 5.0
Born Into It
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 5.0
Beach
Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Points: 5.0
Voices
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 5.0
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Points: 5.0
Greatness Anywhere
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 5.0
The Offer
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Candidates Affair
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Horse
Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Non-Broadcast / Online
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Lung Cancer Alliance
Title:
No One Deserves To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Obama for America
Title:
Obama for America For All Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Jess Time
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Born Into It
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
Beach
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
