The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated Points: 100.0
Momsong :60 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single Points: 25.0
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single Points: 25.0
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign Points: 25.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video Points: 25.0
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast Points: 25.0
Kigo Kitchen Promotional Items Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series Points: 25.0
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos Points: 25.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation Points: 25.0
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities Points: 25.0
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities Points: 25.0
Racer: A Chrome Experiment Agency: Google Creative Lab / New York Client: Google Category: Craft / Sound Design Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network Points: 25.0
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft Points: 25.0
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft Points: 25.0
Like a Rolling Stone - Interactive Music Video Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video Points: 25.0
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand Points: 25.0
The OREO Blackout Tweet Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post Points: 25.0
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign Points: 25.0
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign Points: 25.0
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility Points: 25.0
The Nike SB App Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience Points: 25.0
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics Points: 25.0
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure Points: 25.0
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Film / Branded Content Points: 25.0
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television Points: 25.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content Points: 25.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form Points: 25.0
The "Born Friends" Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form Points: 25.0
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product Points: 25.0
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 25.0
Cinder Agency: The Barbarian Group / New York Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms Points: 25.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D Points: 25.0
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign Points: 15.0
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single Points: 15.0
Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign Points: 15.0
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single Points: 15.0
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign Points: 15.0
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single Points: 15.0
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single Points: 15.0
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction Points: 15.0
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting Points: 15.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 15.0
Wonderfilled Lock Up Agency: The Martin Agency / Richmond Client: Mondelez International Category: Brand Identity / Logo Design Points: 15.0
Iris Garden Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design Points: 15.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos Points: 15.0
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos Points: 15.0
Manhunt Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences Points: 15.0

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

2014 Design Gold Pencil

100.0

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

2014 Advertising Gold Pencil

25.0

Volkswagen

Baby

Consumer Television / :30/:25 - Single

2014 Advertising Gold Pencil

25.0

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

2014 Advertising Gold Pencil

25.0

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

2014 Advertising Gold Pencil

25.0

IBM

A Boy and His Atom

Innovation in Video / Video

2014 Advertising Gold Pencil

25.0

350 Action

Climate Name Change

Public Service / Political - Video / Non-Broadcast

2014 Advertising Gold Pencil

25.0

Kigo Kitchen

Kigo Kitchen Promotional Items

Collateral Design / Promotional Items - Single or Series

2014 Design Gold Pencil

25.0

Bot & Dolly

Box

Broadcast and Moving Image / Short Films and Videos

2014 Design Gold Pencil

25.0

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Craft Animation

2014 Design Gold Pencil

25.0

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

2014 Interactive Gold Pencil

25.0

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

2014 Interactive Gold Pencil

25.0

Google

Racer: A Chrome Experiment

Craft / Sound Design

2014 Interactive Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

2014 Interactive Gold Pencil

25.0

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

2014 Interactive Gold Pencil

25.0

National Geographic

Killing Kennedy

User Experience Design - Web / Design Craft

2014 Interactive Gold Pencil

25.0

Sony Legacy

Like a Rolling Stone - Interactive Music Video

Online Films & Video / Interactive Video

2014 Interactive Gold Pencil

25.0

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

2014 Interactive Gold Pencil

25.0

Mondelez International + OREO

The OREO Blackout Tweet

Social Media / Branded Social Post

2014 Interactive Gold Pencil

25.0

Century 21

Breaking Bad

Social Media / Branded Social Post

2014 Interactive Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

2014 Interactive Gold Pencil

25.0

Newcastle

If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made

Social Media / Branded Social Campaign

2014 Interactive Gold Pencil

25.0

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

2014 Interactive Gold Pencil

25.0

Nike

The Nike SB App

User Experience Design - Mobile / User Experience

2014 Interactive Gold Pencil

25.0

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

2014 Interactive Gold Pencil

25.0

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

2014 Interactive Gold Pencil

25.0

AT&T

From One Second to the Next

Film / Branded Content

2014 Branded Entertainment Gold Pencil

25.0

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

2014 Branded Entertainment Gold Pencil

25.0

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

2014 Branded Entertainment Gold Pencil

25.0

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

2014 Branded Entertainment Gold Pencil

25.0

Skype

The "Born Friends" Family Portrait

Online / Long-Form

2014 Branded Entertainment Gold Pencil

25.0

De-De

Birdseye

Intellectual Property & Products / Digital Product

2014 Intellectual Property Gold Pencil

25.0

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

2014 Intellectual Property Gold Pencil

25.0

N/A

Cinder

Intellectual Property & Products / Software, Services, Programs & Platforms

2014 Intellectual Property Gold Pencil

25.0

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Intellectual Property & Products / Experimental / Internal Projects / R&D

2014 Intellectual Property Gold Pencil

25.0

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

2014 Advertising Silver Pencil

15.0

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

2014 Advertising Silver Pencil

15.0

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

2014 Advertising Silver Pencil

15.0

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

2014 Advertising Silver Pencil

15.0

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

2014 Advertising Silver Pencil

15.0

Apple

Misunderstood

Consumer Television / Over 60 second - Single

2014 Advertising Silver Pencil

15.0

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

2014 Advertising Silver Pencil

15.0

Guinness

Sapeurs

Video Craft / Direction

2014 Advertising Silver Pencil

15.0

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

2014 Advertising Silver Pencil

15.0

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Silver Pencil

15.0

Mondelez International

Wonderfilled Lock Up

Brand Identity / Logo Design

2014 Design Silver Pencil

15.0

Little Brown Mushroom

Iris Garden

Publication Design / Book Layout Design

2014 Design Silver Pencil

15.0

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

2014 Design Silver Pencil

15.0

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

2014 Design Silver Pencil

15.0

HBO Documentary Films

Manhunt

Broadcast and Moving Image / Title Sequences

2014 Design Silver Pencil

15.0

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