The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Baby
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Points: 25.0
A Boy and His Atom
Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video
Points: 25.0
Sorry, I was eating a Milky Way
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Points: 15.0
If We Made It
Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
Points: 15.0
Life Raft :45
Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Points: 15.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Points: 15.0
Pick Them Back Up
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Points: 15.0
Step Forward. Music is Waiting.
Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Sapeurs
Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
Points: 15.0
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
Points: 15.0
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Points: 15.0
Moto X Interactive Print
Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
Points: 10.0
Recalling 1993
Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Points: 10.0
Recalling 1993
Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor
Points: 10.0
If We Made It
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
Points: 10.0
Tree :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 10.0
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Barnes Sisters
Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Points: 10.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Points: 10.0
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
Points: 10.0
The Walking Dead Chop Shop Comic Book Prints
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Innovation in Print / Print
Points: 5.0
My Country
Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Points: 5.0
Gun Control Athem
Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Points: 5.0
Thoughts
Agency: DDB / New York Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Stains Happen
Agency: Lapiz / Chicago Client: P&G Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Best Dressed
Agency: Havas Worldwide / New York Client: Heineken Category: Radio Craft / Scriptwriting
Points: 5.0
Gun Control Athem
Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
Points: 5.0
ASICS Treadmill Challenge
Agency: VITRO / San Diego Client: ASICS America Category: Experiential Advertising / Events and Competitions
Points: 5.0
Cabvertising
Agency: Droga5 / New York Client: Newcastle Category: Experiential Advertising / Events and Competitions
Points: 5.0
Luna Corona
Agency: Cramer Krasselt / Chicago Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Points: 5.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential Advertising / Installations
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Experiential Advertising / Guerilla
Points: 5.0
The Glad Tent
Agency: Alma DDB / Miami Client: The Clorox Company Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 5.0
Honor This
Agency: Leo Burnett / Chicago Client: Sprint Category: Integrated Branding / Consumer Campaign
Points: 5.0
80's Integrated Case Study
Agency: GSD&M / Austin Client: RadioShack Category: Integrated Branding / Consumer Campaign
Points: 5.0
Profiles
Agency: Arnold Worldwide / Boston Client: truth Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 5.0
Perfect Day
Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Points: 5.0
All Is Right
Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Points: 5.0
Basketball
Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
Points: 5.0
Mask
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Direct Marketing / Ambient Media
Points: 5.0
La Donna e Mobile
Agency: Ponce / Buenos Aires Client: Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Wife
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Motorola
Title:
Moto X Interactive Print
Category:
Innovation in Print / Print
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Newcastle
Title:
If We Made It
Category:
Brand Transformation / Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
JELLO
Title:
Jigglevision
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Comic Book Prints
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
My Country
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Stains Happen
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Heineken
Title:
Best Dressed
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
ASICS America
Title:
ASICS Treadmill Challenge
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newcastle
Title:
Cabvertising
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crown Imports, LLC
Title:
Luna Corona
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Clorox Company
Title:
The Glad Tent
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sprint
Title:
Honor This
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
RadioShack
Title:
80's Integrated Case Study
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
truth
Title:
Profiles
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
La Donna e Mobile
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
