The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Birdseye
Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
The Nike SB App
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video
Points: 25.0
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York Client: Google Category: Craft / Sound Design
Points: 25.0
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
The OREO Blackout Tweet
Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Points: 25.0
Breaking Bad
Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Points: 25.0
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Points: 25.0
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
Points: 25.0
Killing Kennedy
Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
Points: 25.0
Squarespace Logo
Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
Points: 25.0
The Nike SB App
Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Points: 25.0
IBM Datagrams
Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
bookly
Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
A Boy and His Atom
Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single
Points: 15.0
Citi Bike
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Use of Technology / Product & Mobile Integration
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single
Points: 15.0
Gravity Mode on DOTS
Agency: Betaworks / New York Client: GE Category: Advertising on Mobile Devices / In-App
Points: 15.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Points: 15.0
Box
Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Craft / Video / Direction
Points: 15.0
Eli's BMW
Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Points: 15.0
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
Names for Change
Agency: McKinney / Durham Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
Points: 15.0
Hello Again
Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Points: 15.0
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
Points: 15.0
Hello Again
Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods
Points: 15.0
The Rolex Daytona Experience
Agency: Firstborn / New York Client: Rolex Category: User Experience Design - Mobile / Design Craft
Points: 15.0
Bloomberg Industry Leaderboard
Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 15.0
Written in the Stars
Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Points: 15.0
Perfect Pop
Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Points: 10.0
Chipotle Ordering App
Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Points: 10.0
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
Points: 10.0
Recalling 1993
Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single
Points: 10.0
Win the Hour
Agency: R/GA / New York Client: Nike Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Agency: AKQA / San Francisco Client: Levi Strauss & Co. Category: Other Digital Solutions
Points: 10.0
Beck Reimagine David Bowie's "Sound and Vision"
Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
Points: 10.0
Hollywood & Vines
Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content
Points: 10.0
Citi Bike
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Ron Burgundy Integrated
Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
If We Made It
Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Instagram
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Points: 10.0
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Points: 10.0
Client:
De-De
Title:
Birdseye
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Sony Legacy
Title:
Like a Rolling Stone - Interactive Music Video
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
Racer: A Chrome Experiment
Category:
Craft / Sound Design
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Mondelez International + OREO
Title:
The OREO Blackout Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Century 21
Title:
Breaking Bad
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / Utility
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
GE
Title:
Gravity Mode on DOTS
Category:
Advertising on Mobile Devices / In-App
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Craft / Animation/Motion Graphics
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Bot & Dolly
Title:
Box
Category:
Craft / Video / Direction
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
BMW
Title:
Eli's BMW
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Websites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
Websites / Durable Goods
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Rolex
Title:
The Rolex Daytona Experience
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Bloomberg
Title:
Bloomberg Industry Leaderboard
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Johnson & Johnson
Title:
ZYRTEC AllergyCast App With Symptom Tracker
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Chipotle Mexican Grill
Title:
Chipotle Ordering App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Win the Hour
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Category:
Other Digital Solutions
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
The Lincoln Motor Company
Title:
Beck Reimagine David Bowie's "Sound and Vision"
Category:
Online Films & Video / Music Videos
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Online Films & Video / User Generated Content
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Citibank
Title:
Citi Bike
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
350 Action
Title:
Climate Name Change
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Dodge
Title:
Ron Burgundy Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Bronze Pencil
Points:
10.0
