The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Birdseye
Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
The Nike SB App
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
Points: 25.0
For the Love of Music
Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Points: 25.0
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video
Points: 25.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
Points: 25.0
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 25.0
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York Client: Google Category: Craft / Sound Design
Points: 25.0
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
The OREO Blackout Tweet
Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Points: 25.0
Breaking Bad
Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
Points: 25.0
Baby
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 25.0
Birdseye
Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
Points: 25.0
Citi Bike
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 25.0
Cinder
Agency: The Barbarian Group / New York Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Points: 25.0
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign
Points: 25.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Points: 25.0
Box
Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Points: 25.0
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
Points: 25.0
Killing Kennedy
Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
Points: 25.0
Kigo Kitchen Promotional Items
Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
Points: 25.0
Squarespace Logo
Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Points: 25.0
A Boy and His Atom
Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video
Points: 25.0
The Nike SB App
Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Points: 25.0
IBM Datagrams
Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
Client:
De-De
Title:
Birdseye
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sony Legacy
Title:
Like a Rolling Stone - Interactive Music Video
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Racer: A Chrome Experiment
Category:
Craft / Sound Design
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mondelez International + OREO
Title:
The OREO Blackout Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Century 21
Title:
Breaking Bad
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
De-De
Title:
Birdseye
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Citibank
Title:
Citi Bike
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
N/A
Title:
Cinder
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Bot & Dolly
Title:
Box
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Kigo Kitchen
Title:
Kigo Kitchen Promotional Items
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / Utility
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0