The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Points: 50.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
No Bollocks
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Points: 15.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Branded Social Campaign
Points: 15.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
Points: 15.0
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Points: 10.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
Points: 10.0
Foo Fighters RVA
Agency: The Branching / Richmond Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
Build a GLA on Instagram
Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
IBMblr
Agency: Ogilvy New York / New York Client: IBM Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Tumblr
Agency: Erwin Penland / Greenville Client: Denny's Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Suarez Tweet
Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Social Media / Branded Social Post
Points: 5.0
BMW Instafuture
Agency: KBS+ / New York Client: BMW North America Category: Social Media / Branded Social Post
Points: 5.0
Popcorn Hoodie
Agency: DigitasLBi / Chicago Client: Miller Lite Category: Social Media / Branded Social Post
Points: 5.0
Tap Thru
Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Points: 5.0
If We Won
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Points: 5.0
Re-Employment
Agency: Leo Burnett Chicago / Chicago Client: Fifth Third Bank Category: Social Media / Branded Social Campaign
Points: 5.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Social Media / Branded Social Campaign
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Social Media / Branded Social Campaign
Points: 5.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Points: 5.0
Taco Bell Blackout
Agency: DigitasLBi / San Francisco Client: Taco Bell Category: Social Media / Branded Social Campaign
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Use of a Social Network
Points: 5.0
Old Spice Social Network
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Use of a Social Network
Points: 5.0
Tap Thru
Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of a Social Network
Points: 5.0
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Best Use of a Social Network
Points: 5.0
Photoshop Halloween Murder Mystery
Agency: Edelman / San Francisco Client: Adobe Category: Social Media / Best Use of a Social Network
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Social Media / Best Use of a Social Network
Points: 5.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Best Use of a Social Network
Points: 5.0
#Tweet2Lease
Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Media / Best Use of a Social Network
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
More Than A Costume
Agency: Publicis Kaplan Thaler / New York Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Best of Discipline Pencil
Points:
50.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
No Bollocks
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
IBM
Title:
IBMblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Denny's
Title:
Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Suarez Tweet
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
BMW North America
Title:
BMW Instafuture
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Miller Lite
Title:
Popcorn Hoodie
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Old Spice
Title:
Old Spice Social Network
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Photoshop Halloween Murder Mystery
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Oscar Mayer
Title:
#Tweet2Lease
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0