The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding Points: 100.0
The Scent of Success Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil Points: 100.0
GEICO. Five years and 15 minutes of award winning work. Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil Points: 100.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions Points: 75.0
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 75.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 25.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 25.0
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series Points: 25.0
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce Points: 25.0
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising Points: 25.0
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand Points: 25.0
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos Points: 25.0
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online Points: 25.0
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Craft - Animation / Animation Points: 25.0
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing Points: 25.0
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 25.0
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla Points: 25.0
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding Points: 25.0
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing Points: 25.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental Points: 25.0
Rocket Car Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single Points: 25.0
I'm Weeding Right Now Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single Points: 25.0
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign Points: 25.0
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single Points: 25.0
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content Points: 25.0
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single Points: 25.0
Jack Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising Points: 25.0
Close To Home Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video Points: 25.0
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography Points: 25.0
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography Points: 25.0
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation Points: 25.0
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing Points: 25.0
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community Points: 25.0
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 25.0
...And That's the Smell of Archer Agency: FCB / Chicago Client: Archer+Wolf Category: Craft - Writing / Writing Points: 25.0
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast Points: 25.0
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand Points: 25.0
Netflix or Study Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 25.0

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

100.0

Old Spice

The Scent of Success

Penta Pencil

2016 Penta Pencil Penta

100.0

GEICO

GEICO. Five years and 15 minutes of award winning work.

Penta Pencil

2016 Penta Pencil Penta

100.0

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

2016 Responsive Environments Gold Pencil

75.0

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

75.0

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

2016 Design Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Gold Pencil

25.0

Ad Council

Love Has No Labels

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Gold Pencil

25.0

American Honda Motor

Paper

Craft - Animation - Single or Series / Animation - Single or Series

2016 Design Gold Pencil

25.0

Stance

Shop With the Force

Consumer - Websites / E-Commerce

2016 Interactive Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Advertising / Advertising

2016 Interactive Gold Pencil

25.0

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

2016 Branded Entertainment Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

National Football League

Super Bowl Babies

Consumer - Music / Creative Use of Music Supporting a Brand

2016 Branded Entertainment Gold Pencil

25.0

Southern Comfort

SHOTTASoCo

Consumer - Music / Music Videos

2016 Branded Entertainment Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Unforgotten

CSR - Branded Online / Branded Online

2016 Branded Entertainment Gold Pencil

25.0

Bleacher Report

Sports Alphabet

Craft - Animation / Animation

2016 Branded Entertainment Gold Pencil

25.0

Nike Golf

Ripple

Craft - Editing / Editing

2016 Branded Entertainment Gold Pencil

25.0

Owlet Baby Care

Owlet

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Gold Pencil

25.0

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

2016 Cross-Platform Gold Pencil

25.0

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Gold Pencil

25.0

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

25.0

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Gold Pencil

25.0

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

Old Spice

Rocket Car

Consumer - Television / 60 Second - Single

2016 Film Gold Pencil

25.0

The Scotts Miracle-Gro

I'm Weeding Right Now

Consumer - Television / 30 Second - Single

2016 Film Gold Pencil

25.0

GEICO

It's What You Do

Consumer - Television / 30 Second - Campaign

2016 Film Gold Pencil

25.0

GEICO

Fast Forward, Lake

Consumer - Online Films & Video / Short Form - Single

2016 Film Gold Pencil

25.0

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

2016 Film Gold Pencil

25.0

National Football League

Listen

CSR - Television / Television (Any Length) - Single

2016 Film Gold Pencil

25.0

Music Has No Enemies

Jack

CSR - Cinema Advertising / Cinema Advertising

2016 Film Gold Pencil

25.0

AT&T

Close To Home

CSR - Online Films & Video / Online Films & Video

2016 Film Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Online Films & Video / Online Films & Video

2016 Film Gold Pencil

25.0

AT&T

Close To Home

Craft - Cinematography / Cinematography

2016 Film Gold Pencil

25.0

Apple Music

History of Sound

Craft - Cinematography / Cinematography

2016 Film Gold Pencil

25.0

American Honda Motor

Paper

Craft - Animation / Animation

2016 Film Gold Pencil

25.0

AT&T

Close To Home

Craft - Editing / Editing

2016 Film Gold Pencil

25.0

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

2016 Mobile Gold Pencil

25.0

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

2016 Mobile Gold Pencil

25.0

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

2016 Mobile Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Gold Pencil

25.0

Archer+Wolf

...And That's the Smell of Archer

Craft - Writing / Writing

2016 Print & Outdoor Gold Pencil

25.0

GE

GE Podcast Theatre presents The Message

Consumer - Branded Podcast / Branded Podcast

2016 Radio Gold Pencil

25.0

Krylon

The First Ever Pinterest Yard Sale

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

2016 Social Media Gold Pencil

25.0

Netflix

Netflix or Study

Consumer - Branded Social Post / Branded Social Post

2016 Social Media Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

25.0

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