The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 25.0
Horrible Things
Agency: Ultra Creative / Minneapolis Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
Stillhouse Packaging
Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 15.0
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Points: 15.0
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 15.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
Doors
Agency: Buck Design / New York Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 15.0
Wheaties Redesign
Agency: Jones Knowles Ritchie / NY Client: General Mills Category: Consumer - Brand Identity / Rebranding
Points: 15.0
Narcos - Cokenomics
Agency: Mistress / Los Angeles Client: Netflix - Narcos Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Points: 10.0
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 10.0
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 10.0
Our Family Knows Glasses
Agency: Design Army / Washington, DC Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 10.0
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 10.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Star Wars Modern
Agency: Mattson Creative / Irvine Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York City Client: Budweiser Category: Consumer - Brand Identity / Rebranding
Points: 10.0
Start Spreading the News
Agency: Design Army / Washington, DC Client: Washingtonian Bride & Groom Category: Consumer - Publication Design / Magazine Layout Design
Points: 5.0
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 5.0
Pay It Forward
Agency: Column Five / Irvine Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 5.0
KNOCK for B_t Vodka
Agency: KNOCK, inc / Minneapolis Client: B_t Vodka Category: Consumer - Package Design / Single or Series
Points: 5.0
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York Client: Budweiser Category: Consumer - Package Design / Single or Series
Points: 5.0
Brooks Cider
Agency: Hall / Oakland Client: Brooks Cider Category: Consumer - Package Design / Single or Series
Points: 5.0
Paint With Accuracy
Agency: Deutsch / New York Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Points: 5.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 5.0
Kat Von D?s Live Face Mapping
Agency: Wildbytes / New York Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 5.0
Nike "Engine" - CHRLX
Agency: CHRLX / New York City Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Points: 5.0
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 5.0
One Fucking Fabulous Filter
Agency: Sarofsky Corp. / Chicago Client: OFFF Mexico Category: Consumer - Broadcast & Moving Image / Title Sequences
Points: 5.0
Never Stop Riding
Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Endangered Love
Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
Morgan Stanley Digital Signage Times Square
Agency: Bloomberg Marketing Studio / New York + Framestore / London Client: Morgan Stanley Category: Innovation - Data Visualization / Data Visualization
Points: 5.0
Stillhouse Packaging
Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
Points: 5.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 5.0
One Obsession
Agency: Eleven, Inc. / San Francisco Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 5.0
Never Stop Riding
Agency: the community / Miami Client: City of Buenos Aires Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
ReTweets of Love
Agency: Droga5 / New York + The Coca Cola Company / Atlanta Client: Coca-Cola Company Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 5.0
Man With Machine: THINK Series
Agency: Ogilvy / New York Client: IBM Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 5.0
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 5.0
Coca-Cola Contour 100 Posters
Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
I Am A Witness
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Equinox
Title:
Commit to Something
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Alcoholics Anonymous
Title:
Doors
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Rebranding
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Narcos - Cokenomics
Category:
Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Adobe
Title:
Dream On
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Georgetown Optician
Title:
Our Family Knows Glasses
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Lucasfilm
Title:
Star Wars Modern
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Budweiser
Title:
Budweiser Redesign
Category:
Consumer - Brand Identity / Rebranding
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Washingtonian Bride & Groom
Title:
Start Spreading the News
Category:
Consumer - Publication Design / Magazine Layout Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Column Five
Title:
Pay It Forward
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
B_t Vodka
Title:
KNOCK for B_t Vodka
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Budweiser
Title:
Budweiser Redesign
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Brooks Cider
Title:
Brooks Cider
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
JetBlue
Title:
#NYCTAKEOFF
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Merit Award
Points:
5.0
Client:
Sephora
Title:
Kat Von D?s Live Face Mapping
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Nike "Engine" - CHRLX
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Dollar Shave Club
Title:
B.A. Loonman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Merit Award
Points:
5.0
Client:
OFFF Mexico
Title:
One Fucking Fabulous Filter
Category:
Consumer - Broadcast & Moving Image / Title Sequences
Award:
2016 Design Merit Award
Points:
5.0
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Morgan Stanley
Title:
Morgan Stanley Digital Signage Times Square
Category:
Innovation - Data Visualization / Data Visualization
Award:
2016 Design Merit Award
Points:
5.0
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Oakley
Title:
One Obsession
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Coca-Cola Company
Title:
ReTweets of Love
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Man With Machine: THINK Series
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coca-Cola Contour 100 Posters
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
