The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
Points: 25.0
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
Points: 25.0
Bedstock
Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
Points: 15.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design
Points: 15.0
The A-Z of YouTube: Celebrating 10 Years
Agency: Hook / Ann Arbor Client: YouTube Category: Consumer - Websites / Branded Games
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
Points: 15.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 15.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
Points: 10.0
Netflix socks
Agency: Deeplocal / Pittsburgh Client: Netflix Category: Innovation - Advertising / Advertising
Points: 10.0
Sharks ReScored
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design
Points: 10.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 10.0
Clash of Clans - Virtual Reality
Agency: Barton F. Graf / New York + Psyop / Los Angels Client: Supercell Category: Consumer - Advertising / Interactive Video
Points: 5.0
ThankList
Agency: MullenLowe U.S. / Boston Client: American Greetings Category: CSR - Websites / Websites
Points: 5.0
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Advertising / Advertising
Points: 5.0
The MSSNG Project
Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Websites / Websites
Points: 5.0
Met Opera: A Reimagined Digital Platform
Agency: Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY Client: The Metropolitan Opera Category: Non-Profit - Websites / Websites
Points: 5.0
Last Days of Ivory: Website and Branding
Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA Client: Last Days Category: Non-Profit - Websites / Websites
Points: 5.0
Adoptable Trends
Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Points: 5.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Points: 5.0
#ShareHumanity
Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Advertising / Advertising
Points: 5.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Points: 5.0
Try on a Six
Agency: R/GA / New York Client: Samsung Category: Innovation - Websites / Websites
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites
Points: 5.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Advertising / Advertising
Points: 5.0
Switcheroo
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Innovation - Advertising / Advertising
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Advertising / Advertising
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Advertising / Advertising
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
Points: 5.0
The MSSNG Project
Agency: BBDO / New York Client: Autism Speaks Category: Craft - Website Design / Website Design
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Website Design / Website Design
Points: 5.0
The War of 1996
Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Craft - Website Design / Website Design
Points: 5.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Craft - Website Design / Website Design
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Craft - Website Design / Website Design
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Points: 5.0
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / Food & Drinks
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / Food & Drinks
Points: 5.0
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 5.0
Try on a Six
Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Consumer - Websites / Durable Goods
Points: 5.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Consumer - Websites / Publications & Media
Points: 5.0
Spotify Found Them First
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Points: 5.0
Spotify Singles
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Points: 5.0
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand Client: KFC Category: Consumer - Websites / Corporate Website
Points: 5.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Points: 5.0
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / E-Commerce
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / E-Commerce
Points: 5.0
Meet Halfway
Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Points: 5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Legacy Recordings/Sony Music Entertainment
Title:
Bob Dylan - Studio A Revisited
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
YouTube
Title:
The A-Z of YouTube: Celebrating 10 Years
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Netflix socks
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Sharks ReScored
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Supercell
Title:
Clash of Clans - Virtual Reality
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
American Greetings
Title:
ThankList
Category:
CSR - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Doritos
Title:
Rainbows
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
The Metropolitan Opera
Title:
Met Opera: A Reimagined Digital Platform
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Last Days
Title:
Last Days of Ivory: Website and Branding
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Try on a Six
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers
Title:
Switcheroo
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / Food & Drinks
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / Food & Drinks
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Under Armour
Title:
Slay Your Next Giant
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Try on a Six
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Found Them First
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Singles
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / E-Commerce
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / E-Commerce
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Merit Award
Points:
5.0
