The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
Points: 15.0
Canon Photo Coach
Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Points: 15.0
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 15.0
Bedstock
Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
Points: 15.0
Horrible Things
Agency: Ultra Creative / Minneapolis Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
Stillhouse Packaging
Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
Points: 15.0
Adoptable Trends
Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
Points: 15.0
Google Shopping Insights
Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
Points: 15.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Points: 15.0
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY Client: Eurosport Category: Consumer - Web / User Experience
Points: 15.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design
Points: 15.0
DXP
Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
ESPN Takeover
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0
Owlet
Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 15.0
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
Points: 15.0
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 15.0
Greenpeace Presents: Not Just Tuna
Agency: The VIA Agency / Portland Client: Greenpeace Category: Non-Profit - Publications / Publications
Points: 15.0
Endangered Love
Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral / Collateral
Points: 15.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
Points: 15.0
Adoptable Trends
Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Points: 15.0
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Points: 15.0
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 15.0
Color for the Colorblind
Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
Points: 15.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Consumer - Music / Music Videos
Points: 15.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Points: 15.0
The Martian Prologue Campaign
Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Points: 15.0
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
Points: 15.0
#MakeYouHappen
Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Points: 15.0
Endangered Love
Agency: DDB / New York Client: WCFF Category: Craft - Art Direction / Art Direction
Points: 15.0
Dear Summer
Agency: the community / Miami Client: Corona Extra Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 15.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 15.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 15.0
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
Gentlemen's Wager II
Agency: Anomaly / New York + RSA Productions / Los Angeles Client: Johnnie Walker Category: Craft - Cinematography / Cinematography
Points: 15.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
Points: 15.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
Points: 15.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Points: 15.0
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Canon USA
Title:
Canon Photo Coach
Category:
Consumer - Digital / Data-Driven Personalization
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Doritos
Title:
Rainbows
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Apple Music
Title:
History of Sound
Category:
Craft - Direction / Direction
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Google Shopping Insights
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Craft - Writing / Writing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Eurosport
Title:
The New Eurosport Player
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Legacy Recordings/Sony Music Entertainment
Title:
Bob Dylan - Studio A Revisited
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Domino's
Title:
DXP
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Greenpeace
Title:
Greenpeace Presents: Not Just Tuna
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Quilted Northern
Title:
Designed to be Forgotten
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Johnsonville
Title:
Sausage Nonnas
Category:
Consumer - Other Branded Content / Co-Promotions
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
I Am A Witness
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Music / Music Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
20th Century Fox
Title:
The Martian Prologue Campaign
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WCFF
Title:
Endangered Love
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
states United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Equinox
Title:
Commit to Something
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Johnnie Walker
Title:
Gentlemen's Wager II
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
