The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Scent of Success
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil
Points: 100.0
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil
Points: 100.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 50.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 50.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Points: 50.0
Interception
Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 25.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
Teladoc Member App
Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Points: 25.0
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography
Points: 25.0
Rocket Car
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Points: 25.0
I'm Weeding Right Now
Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Points: 25.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
Points: 25.0
Inactivity Tracker
Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Points: 25.0
Interception
Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Points: 25.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 25.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos
Points: 25.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Points: 25.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 25.0
...And That's the Smell of Archer
Agency: FCB / Chicago Client: Archer+Wolf Category: Craft - Writing / Writing
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 25.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
Points: 25.0
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Craft - Animation / Animation
Points: 25.0
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 25.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Points: 25.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 25.0
Owlet
Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 25.0
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Best of Discipline Pencil
Points:
50.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Award:
2016 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Apple Music
Title:
History of Sound
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
The Scotts Miracle-Gro
Title:
I'm Weeding Right Now
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
GEICO
Title:
It's What You Do
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Music / Music Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Branded Podcast / Branded Podcast
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
