The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 50.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Installations
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Points: 25.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation
Points: 25.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago Client: Kolcraft Category: Experiential / Events & Competitions
Points: 15.0
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Points: 15.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
Points: 15.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago Client: Kolcraft Category: Experiential / Installations
Points: 10.0
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Integrated Branding
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Points: 10.0
Snickers Live
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York Client: Bud Light Category: Experiential / Events & Competitions
Points: 5.0
A Vote for Good
Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Experiential / Guerilla
Points: 5.0
Unknowns
Agency: Grey / New York + Townhouse / New York Client: Canon Category: Experiential / Guerilla
Points: 5.0
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Integrated Branding
Points: 5.0
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York Client: Powerade Category: Integrated Branding
Points: 5.0
Snickers Live
Agency: BBDO / New York + O Positive Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Points: 5.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding
Points: 5.0
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Points: 5.0
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles Client: Nike Category: Integrated Branding / Integrated Online
Points: 5.0
Introducing
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York Client: Heineken / Dos Equis Category: Integrated Branding / Integrated Online
Points: 5.0
Tomcat: Facebook Not Live - Integrated Campaign
Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Points: 5.0
Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston Client: National Association of Realtors Category: Brand Transformation
Points: 5.0
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA Client: Norton Category: Brand Transformation
Points: 5.0
#SquareShakes
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis Client: SONIC Drive-In Category: Craft / Art Direction - Campaign
Points: 5.0
2016 Wrapped
Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Campaign
Points: 5.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Craft / Writing - Campaign
Points: 5.0
#SettleYourScore
Agency: Barkley, Inc. / Kansas City Client: Russell Athletic Category: Craft / Photography - Campaign
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Campaign
Points: 5.0
400 Years in the Making
Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon Client: Intel Category: Innovation in Cross-Platform / Experiential
Points: 5.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Brand Transformation
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Canon
Title:
Unknowns
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Heineken / Dos Equis
Title:
Introducing
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live - Integrated Campaign
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Norton
Title:
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SONIC Drive-In
Title:
#SquareShakes
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Craft / Photography - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0