The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 50.0
Adios Amigo
Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management
Points: 25.0
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations
Points: 25.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential
Points: 15.0
FlyBabies
Agency: MullenLowe / New York Client: JetBlue Category: Reputation Management
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
Points: 15.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
Points: 10.0
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
Points: 10.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica Client: Tostitos Category: Integrated Campaign
Points: 10.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Media Relations
Points: 5.0
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Media Relations
Points: 5.0
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America and REI Category: Events & Experiential
Points: 5.0
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco Client: Virgin America Airlines Category: Events & Experiential
Points: 5.0
Analog
Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Events & Experiential
Points: 5.0
Toddlers Kill
Agency: McCann / New York Client: The Brady Campaign Category: Events & Experiential
Points: 5.0
Device Like No Other
Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Points: 5.0
Lost Recipes
Agency: R/GA / New York Client: McCormick & Company Category: Community Building
Points: 5.0
Ponle Acento
Agency: LatinWorks / Austin Client: Major League Baseball Category: Community Building
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Brand Voice
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Brand Voice
Points: 5.0
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Brand Voice
Points: 5.0
Creating Cupfusion
Agency: Ketchum / Washington, D.C. Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Campaign
Points: 5.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Media Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Reputation Management
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Spotify
Title:
President of Playlists
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
American Greetings
Title:
Analog
Category:
Brand Voice
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
JetBlue
Title:
FlyBabies
Category:
Reputation Management
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Media Relations
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
P&G / Coty
Title:
Coverboy
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Campaign
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Subaru of America and REI
Title:
#MakeADogsBlackFriday
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Virgin America Airlines
Title:
The Virgin America First Class Shoe
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
American Greetings
Title:
Analog
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
American Greetings
Title:
Device Like No Other
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
McCormick & Company
Title:
Lost Recipes
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Pantene
Title:
#DadDo
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
JetBlue
Title:
FlyBabies
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Hershey Company
Title:
Creating Cupfusion
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0