The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single Points: 50.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single Points: 25.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction Points: 25.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary Points: 25.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single Points: 25.0
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single Points: 25.0
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single Points: 25.0
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single Points: 25.0
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR) Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment Points: 25.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment Points: 15.0
Audi and Airbnb Live to Drive Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment Points: 15.0
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction Points: 15.0
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos Points: 15.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR) Points: 15.0
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single Points: 10.0
Doppelgängers Tourist Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single Points: 10.0
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign Points: 10.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign Points: 10.0
The Journey Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single Points: 10.0
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos Points: 10.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 10.0
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Branded Entertainment Points: 5.0
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment Points: 5.0
The Lady Gaga + Intel Experience Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment Points: 5.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment Points: 5.0
Can't Stop Agency: R/GA / New York Client: Samsung Category: Innovation in Branded Entertainment Points: 5.0
A Vote for Good Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single Points: 5.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara + Official Productions / Los Angeles Client: Intel Category: Broadcast / Short Form - Single Points: 5.0
Stress Tested For Women Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign Points: 5.0
Stride Gum Presents Heaven Sent Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Broadcast / Long Form - Single Points: 5.0
The Toycracker: A Mini-Musical Spectacular Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single Points: 5.0
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction Points: 5.0
Unbroken Ground Agency: Farm League / Venice Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary Points: 5.0
License to Operate Agency: Omelet / Los Angeles Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary Points: 5.0
#MakeWhatsNext Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single Points: 5.0
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online / Short Form - Single Points: 5.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single Points: 5.0
How Do You Raise A Black Child Agency: Station Film / New York Client: Motion Poems Category: Online / Short Form - Single Points: 5.0
The Rundead Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single Points: 5.0
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single Points: 5.0
Lying To Get The Part Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online / Short Form - Single Points: 5.0
Unfairy Tales - Ivine And Pillow Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single Points: 5.0
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single Points: 5.0
Unlimited Together Agency: Wieden+Kennedy / New York + Dommsday / LA Client: Nike and Jordan Brand Category: Online / Short Form - Single Points: 5.0
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign Points: 5.0

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

2017 Branded Entertainment Best of Discipline Pencil

50.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Broadcast / Long Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Film / Cinema / Fiction

2017 Branded Entertainment Gold Pencil

25.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Online / Short Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Donate Life

The World's Biggest Asshole

Online / Short Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Universal Pictures

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Beyoncé

Beyoncé - "Formation"

Music Videos

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Experiential / Live Events

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Branded Entertainment

2017 Branded Entertainment Gold Pencil

25.0

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Innovation in Branded Entertainment

2017 Branded Entertainment Silver Pencil

15.0

Audi of America

Audi and Airbnb Live to Drive

Innovation in Branded Entertainment

2017 Branded Entertainment Silver Pencil

15.0

Donate Life

The World's Biggest Asshole

Film / Cinema / Fiction

2017 Branded Entertainment Silver Pencil

15.0

Coldplay

Coldplay - "Up&Up"

Music Videos

2017 Branded Entertainment Silver Pencil

15.0

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Silver Pencil

15.0

Intel

400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital

Innovation in Branded Entertainment

2017 Branded Entertainment Bronze Pencil

10.0

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Broadcast / Short Form - Single

2017 Branded Entertainment Bronze Pencil

10.0

Mexico Tourism Board

Doppelgängers Tourist

Online / Short Form - Single

2017 Branded Entertainment Bronze Pencil

10.0

Netflix - Narcos

Spanish Lessons

Online / Short Form - Campaign

2017 Branded Entertainment Bronze Pencil

10.0

UNICEF

Unfairy Tales

Online / Short Form - Campaign

2017 Branded Entertainment Bronze Pencil

10.0

84 Lumber

The Journey

Online / Long Form - Single

2017 Branded Entertainment Bronze Pencil

10.0

Morton Salt

The One Moment

Music Videos

2017 Branded Entertainment Bronze Pencil

10.0

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Music Videos

2017 Branded Entertainment Bronze Pencil

10.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Branded Entertainment Bronze Pencil

10.0

Morton Salt

The One Moment

Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

5.0

Tostitos

The Breathalyzer Bag

Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

5.0

Intel

The Lady Gaga + Intel Experience

Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

5.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

5.0

Samsung

Can't Stop

Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

5.0

Mars Petcare - Pedigree

A Vote for Good

Broadcast / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Broadcast / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Secret Deodorant (P&G)

Stress Tested For Women

Broadcast / Short Form - Campaign

2017 Branded Entertainment Merit Award

5.0

Mondelēz International / Stride Gum

Stride Gum Presents Heaven Sent

Broadcast / Long Form - Single

2017 Branded Entertainment Merit Award

5.0

Target

The Toycracker: A Mini-Musical Spectacular

Broadcast / Long Form - Single

2017 Branded Entertainment Merit Award

5.0

Chevrolet

Lego Batman

Film / Cinema / Fiction

2017 Branded Entertainment Merit Award

5.0

Patagonia

Unbroken Ground

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Merit Award

5.0

A Better Los Angeles

License to Operate

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Merit Award

5.0

Microsoft

#MakeWhatsNext

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Apple

Dillan's Voice

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Wildlife Conservation Film Festival

Dream

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Motion Poems

How Do You Raise A Black Child

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Brooks Running

The Rundead

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Off The Street Club

The Toughest Letter

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Hulu

Lying To Get The Part

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

UNICEF

Unfairy Tales - Ivine And Pillow

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Whirlpool

Care Counts

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Nike and Jordan Brand

Unlimited Together

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

GE

Unimpossible FIlms

Online / Short Form - Campaign

2017 Branded Entertainment Merit Award

5.0

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