The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Branded Entertainment
- All
- Branded Entertainment
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 50.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Points: 25.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
Points: 25.0
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube
Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single
Points: 25.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 25.0
Beyoncé - "Formation"
Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Points: 25.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Points: 15.0
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Points: 15.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Points: 15.0
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single
Points: 10.0
Doppelgängers Tourist
Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single
Points: 10.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Points: 10.0
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos
Points: 10.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Branded Entertainment
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment
Points: 5.0
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
Points: 5.0
Can't Stop
Agency: R/GA / New York Client: Samsung Category: Innovation in Branded Entertainment
Points: 5.0
A Vote for Good
Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Points: 5.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara + Official Productions / Los Angeles Client: Intel Category: Broadcast / Short Form - Single
Points: 5.0
Stress Tested For Women
Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign
Points: 5.0
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Broadcast / Long Form - Single
Points: 5.0
The Toycracker: A Mini-Musical Spectacular
Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
Points: 5.0
Unbroken Ground
Agency: Farm League / Venice Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
License to Operate
Agency: Omelet / Los Angeles Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single
Points: 5.0
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 5.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
Points: 5.0
How Do You Raise A Black Child
Agency: Station Film / New York Client: Motion Poems Category: Online / Short Form - Single
Points: 5.0
The Rundead
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Points: 5.0
The Toughest Letter
Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single
Points: 5.0
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online / Short Form - Single
Points: 5.0
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
Points: 5.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Dommsday / LA Client: Nike and Jordan Brand Category: Online / Short Form - Single
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign
Points: 5.0