The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Craft / Use of Visuals
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Branded Entertainment
Points: 5.0
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Points: 5.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Points: 5.0
The Purpose
Agency: Havas / New York + Studio 6 / New York Client: United States Digital Service Category: Craft / Animation - Single or Series
Points: 5.0
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series
Points: 5.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Points: 5.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Valspar's Pinterest Analyzer
Agency: FCB / Chicago Client: Valspar Corporation Category: Innovation in Social Media
Points: 5.0
Operation Better
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft / Animation - Single or Series
Points: 5.0
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City Client: Powerade Category: Online Films & Video / Short Form - Single
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment
Points: 5.0
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Agency: Doner LA / Los Angeles + LoganTV / Los Angeles Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Taylor vs treadmill
Agency: Black Hand Cinema / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
Points: 5.0
The Story of Vans
Agency: Vans / Cypress Client: Vans Category: Craft / Animation - Single or Series
Points: 5.0
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment
Points: 5.0
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Online Films & Video / Short Form - Single
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
E!'s LIVE 'Lewks' for Less
Agency: The Pub / New York + Spielbergs / Los Angeles Client: E! Entertainment Category: Influencer Marketing / Single Channel
Points: 5.0
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single
Points: 5.0
826 Valencia Tenderloin Center & King Carl’s Emporium
Agency: Office / San Francisco Client: 826 Valencia Category: Branding / Identity System
Points: 5.0
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Influencer Marketing / Single Channel
Points: 5.0
Can't Stop
Agency: R/GA / New York Client: Samsung Category: Innovation in Branded Entertainment
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York Client: GE Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle Client: Amazon Fire Category: Influencer Marketing / Multi-Channel
Points: 5.0
Adaptoys
Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Physical Product
Points: 5.0
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City Client: Johnsonville Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York Client: AT&T Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Rise to the Occasion - A DiGiorno Pizza Anthem
Agency: Doner LA / Los Angeles + Reach / LA Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
Points: 5.0
Are you my Grandma?
Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton Client: GRANDMA's Cookies Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Influencer Chatbot, KalaniBot, for COVERGIRL
Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel
Points: 5.0
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle Client: Amazon Category: Influencer Marketing / Episodic
Points: 5.0
Art with Watson
Agency: Ogilvy / New York Client: IBM Category: Innovation in Design / Print Design
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA Client: AT&T Category: Influencer Marketing / Episodic
Points: 5.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Riff Raff / London Client: MailChimp Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Google
Title:
Made By Google
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Valspar Corporation
Title:
Valspar's Pinterest Analyzer
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
Operation Better
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Yeti
Title:
Yeti Logo
Category:
Branding / Logo
Award:
2017 Design Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Apple
Title:
Taylor vs treadmill
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Intel
Title:
The Lady Gaga + Intel Experience
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
E! Entertainment
Title:
E!'s LIVE 'Lewks' for Less
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
826 Valencia
Title:
826 Valencia Tenderloin Center & King Carl’s Emporium
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Web / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Amazon Fire
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Christopher & Dana Reeve Foundation
Title:
Adaptoys
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Johnsonville
Title:
Made the Johnsonville Way
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
DIGIORNO®
Title:
Rise to the Occasion - A DiGiorno Pizza Anthem
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
GRANDMA's Cookies
Title:
Are you my Grandma?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
COTY Inc. (COVERGIRL brand)
Title:
Influencer Chatbot, KalaniBot, for COVERGIRL
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Volvo
Title:
Highway Robbery
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
hmbldt
Title:
hmbldt
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Amazon
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Innovation in Design / Print Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
