The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 50.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Under 100K Budget
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 25.0
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Television / Long Form - Single
Points: 25.0
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Television / Long Form - Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Long Form - Single
Points: 25.0
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Campaign
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Varying Length Campaign
Points: 25.0
Yes Good
Agency: Barton F. Graf / New York + No6 / New York Client: Emerald Category: User-Generated Content
Points: 15.0
Count On: Sloth
Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Points: 15.0
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 15.0
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online Films & Video / Long Form - Single
Points: 15.0
Exclusive the Rainbow Outro
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Points: 15.0
Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 15.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 10.0
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 10.0
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Television / Short Form - Campaign
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Points: 10.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Television / Long Form - Single
Points: 10.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Points: 10.0
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Points: 10.0
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Points: 10.0
Interrupt-a-palooza: Special Delivery
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 10.0
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 2.0
One Foot Out the Door
Agency: Arnold Worldwide / Boston Client: Monster.com Category: Under 100K Budget
Points: 2.0
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Under 100K Budget
Points: 2.0
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Film / Online
Points: 2.0
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Points: 2.0
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London Client: The National Lottery Category: Television / Short Form - Single
Points: 2.0
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Television / Short Form - Single
Points: 2.0
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Points: 2.0
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York Client: Bud Light Category: Television / Short Form - Single
Points: 2.0
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 2.0
Cracks
Agency: FCB / Chicago Client: Liquid-Plumr Category: Television / Short Form - Single
Points: 2.0
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Television / Short Form - Single
Points: 2.0
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Client: KFC Category: Television / Short Form - Single
Points: 2.0
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
Points: 2.0
Old Spice - Mask
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
Points: 2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Under 100K Budget
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Online Films & Video / Long Form - Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Emerald
Title:
Yes Good
Category:
User-Generated Content
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Count On: Sloth
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
The Atlantic
Title:
Typecast
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Outro
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza: Nighty Night
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza: Smile and Say Skis
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza Campaign
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Short Form - Campaign
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Announcement
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Interrupt-a-palooza: Special Delivery
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Award:
2018 Film Merit Award
Points:
2.0
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
CNN
Title:
Apple Banana
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
