The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Craft / Visual Effects / Animation
Points: 25.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Points: 25.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential
Points: 25.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
Points: 15.0
USPS - Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online
Points: 15.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Interactive / Experiential
Points: 15.0
Rotten Apples
Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility
Points: 10.0
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica Client: PayPal Category: Websites / Utility
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Points: 10.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Points: 10.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Points: 10.0
Snaptivity
Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Points: 10.0
Autonomous Broadcast Network
Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Points: 10.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco Client: Google Category: Websites
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles Client: Expedia Category: Websites / Utility
Points: 2.0
Type with Pride
Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Websites / Utility
Points: 2.0
The Playable RFP Letter
Agency: Heat / San Francisco Client: THX Category: Websites / Utility
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Interactive Video
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond Client: Warner Bros Category: Interactive Video
Points: 2.0
Feel It Still
Agency: Wieden+Kennedy / Portland Client: Portugal. The Man Category: Interactive Video
Points: 2.0
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Points: 2.0
Virtual Gridiron
Agency: Momentum Worldwide / New York + Verizon Labs / New York Client: Verizon Category: Experiential / Virtual Reality (VR)
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Digital Installations
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco Client: Google Category: Gaming
Points: 2.0
Course IQ
Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Craft / Dynamic Data Visualization
Points: 2.0
Mindsphere.io
Agency: Deutsch / New York Client: Siemens Category: Craft / Dynamic Data Visualization
Points: 2.0
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Art Direction
Points: 2.0
Litbaits
Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Craft / Writing
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Online
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Innovation in Interactive / Online
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Innovation in Interactive / Online
Points: 2.0
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Innovation in Interactive / Online
Points: 2.0
Gorillaz App
Agency: B-Reel / London Client: Gorillaz Category: Innovation in Interactive / Experiential
Points: 2.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Interactive / Experiential
Points: 2.0
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco Client: Activision Category: Innovation in Interactive / Experiential
Points: 2.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Innovation in Interactive / Experiential
Points: 2.0
Live Design
Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Interactive / Experiential
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Gaming
Points: 2.0
Cozmo Lost in Reddit
Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland Client: Anki Category: Innovation in Interactive / Gaming
Points: 2.0
A Ghost Store
Agency: Watson Design Group, Inc. / Los Angeles + A24 / New York Client: A24 Category: Websites
Points: 2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Experiential / Digital Installations
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
THX
Title:
The Playable RFP Letter
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Portugal. The Man
Title:
Feel It Still
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Verizon
Title:
Virtual Gridiron
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Microsoft
Title:
Course IQ
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Siemens
Title:
Mindsphere.io
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
American Honda Motor Co., Inc.
Title:
R vs R
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
The Wild Detectives
Title:
Litbaits
Category:
Craft / Writing
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Nike
Title:
Live Design
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Anki
Title:
Cozmo Lost in Reddit
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0