The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding Points: 150.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design Points: 75.0
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events Points: 75.0
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign Points: 75.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single Points: 75.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building Points: 75.0
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations Points: 75.0
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items Points: 75.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region Points: 75.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology Points: 75.0
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound Points: 75.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Branding / Brand Installations Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!" Agency: adidas / Portland + Johannes Leonardo / New York Client: adidas Category: Editorial / Books Points: 25.0
Squarespace Brand Redesign Agency: Squarespace / New York + DIA / New York Client: Squarespace Category: Typography / Dynamic / In Motion Points: 25.0
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series Points: 25.0
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Promotional / Posters - Series Points: 25.0
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Environmental / Out of Home - Single Points: 25.0
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Environmental / Out of Home - Series Points: 25.0
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography Points: 25.0
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Photography Points: 25.0
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Single Points: 25.0
Game of Thrones x Bud Light - Joust Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single Points: 25.0
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Short Form Video / Single Points: 25.0
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single Points: 25.0
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Feature Length / Narrative & Documentary Points: 25.0
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Music Videos Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio Points: 25.0
webeefin? Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York Client: Wendy's Category: Audio Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment Points: 25.0
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment Points: 25.0
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment Points: 25.0
The Truth Is Worth It: Rigor Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single Points: 25.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Single Points: 25.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign Points: 25.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Television & VOD / Varying Length Campaign Points: 25.0
The Truth Is Worth It: Perseverance Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single Points: 25.0
The Truth Is Worth It: Resolve Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single Points: 25.0
Welcome Home Agency: MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single Points: 25.0
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single Points: 25.0
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Innovation in Film Points: 25.0
Absolut #NoSugarCoating Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds Points: 25.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology Points: 25.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction Points: 25.0
First Steps Newspaper Series Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign Points: 25.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Promotional / Collateral / Promotional Items Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single Points: 25.0
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single Points: 25.0

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

2019 Integrated Gold Pencil

150.0

The New York Public Library

Insta Novels

Digital Design

2019 Design Gold Pencil

75.0

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

2019 Branded Entertainment Gold Pencil

75.0

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

2019 Film Gold Pencil

75.0

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

2019 Print & Outdoor Gold Pencil

75.0

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

2019 Social Media Gold Pencil

75.0

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

2019 Public Relations Gold Pencil

75.0

Adidas

Billie Jean King Your Shoes

Physical Items

2019 Direct Marketing Gold Pencil

75.0

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Gold Pencil

75.0

Burger King

The Whopper Detour

Use of Technology

2019 Experiential & Immersive Gold Pencil

75.0

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

2019 Digital Craft Gold Pencil

75.0

McDonald's

The Flip

Branding / Brand Installations

2019 Design Gold Pencil

25.0

adidas

"Stan Smith: Some People Think I'm A Shoe!"

Editorial / Books

2019 Design Gold Pencil

25.0

Squarespace

Squarespace Brand Redesign

Typography / Dynamic / In Motion

2019 Design Gold Pencil

25.0

SHISEIDO CO., LTD.

Black and Red

Promotional / Posters - Series

2019 Design Gold Pencil

25.0

Hong Kong Ballet

Never Stand Still

Promotional / Posters - Series

2019 Design Gold Pencil

25.0

Spotify

Your 2018 Wrapped

Digital Design

2019 Design Gold Pencil

25.0

McDonald's

The Flip

Experiential / Environmental / Out of Home - Single

2019 Design Gold Pencil

25.0

Spotify

David Bowie Is Here

Experiential / Environmental / Out of Home - Series

2019 Design Gold Pencil

25.0

SHISEIDO CO., LTD.

Black and Red

Craft / Photography

2019 Design Gold Pencil

25.0

Hong Kong Ballet

Never Stand Still

Craft / Photography

2019 Design Gold Pencil

25.0

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

HBO x Bud Light

Game of Thrones x Bud Light - Joust

Short Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

Apple

Share Your Gifts

Short Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

Apple

Welcome Home

Long Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

Montefiore

Corazon - Give Your Heart

Feature Length / Narrative & Documentary

2019 Branded Entertainment Gold Pencil

25.0

Apple

Welcome Home

Music Videos

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Audio

2019 Branded Entertainment Gold Pencil

25.0

Wendy's

webeefin?

Audio

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

Thomson Reuters Corporation

Unboxing the Truth

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Rigor

Television & VOD / Short Form - Single

2019 Film Gold Pencil

25.0

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Single

2019 Film Gold Pencil

25.0

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Campaign

2019 Film Gold Pencil

25.0

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Varying Length Campaign

2019 Film Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Perseverance

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Resolve

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

Apple

Welcome Home

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Fearlessness

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

Apple

Welcome Home

Innovation in Film

2019 Film Gold Pencil

25.0

Absolut Vodka

Absolut #NoSugarCoating

Mobile-First Video / Under 15 Seconds

2019 Mobile Gold Pencil

25.0

Burger King

The Whopper Detour

Use of Technology

2019 Mobile Gold Pencil

25.0

The New York Public Library

Insta Novels

Craft / Art Direction

2019 Mobile Gold Pencil

25.0

SC Johnson - Kiwi

First Steps Newspaper Series

Publishing / Newspaper - Campaign

2019 Print & Outdoor Gold Pencil

25.0

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Single

2019 Print & Outdoor Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Promotional / Collateral / Promotional Items

2019 Print & Outdoor Gold Pencil

25.0

McDonald's

The Flip

Promotional / Collateral / Promotional Items

2019 Print & Outdoor Gold Pencil

25.0

McDonald's

The Flip

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Gold Pencil

25.0

Adidas

Billie Jean King Your Shoes

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Gold Pencil

25.0

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