The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign Points: 75.0
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items Points: 50.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign Points: 50.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region Points: 50.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology Points: 50.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single Points: 50.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building Points: 50.0
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound Points: 50.0
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events Points: 50.0
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign Points: 50.0
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations Points: 50.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design Points: 50.0
Fearless Girl Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness Points: 25.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign Points: 25.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology Points: 25.0
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Competitions Points: 25.0
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated PR Campaign Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Spaces & Immersive / Brand Installations Points: 25.0
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: CMO Pencil Points: 25.0
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography Points: 25.0
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Photography Points: 25.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction Points: 25.0
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events Points: 25.0
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Spaces & Immersive / Brand-Owned Experiences Points: 25.0
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 25.0
First Steps Newspaper Series Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign Points: 25.0
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Direction / Campaign Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated Campaign Points: 25.0
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) Points: 25.0
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites Points: 25.0
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign / Online Points: 25.0
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Writing / Campaign Points: 25.0
The Return of Colonel Sanders 2018 Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Campaign / Online Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Transformation Points: 25.0
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions Points: 25.0
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads Points: 25.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Social Channel Points: 25.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single Points: 25.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding Points: 25.0
The Truth Is Worth It Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Campaign Points: 25.0
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Social Post / Single Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Promotional / Collateral / Promotional Items Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building Points: 25.0
The Truth Is Worth It: Rigor Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Television & VOD / Short Form - Single Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Branding / Brand Installations Points: 25.0
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single Points: 25.0
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building Points: 25.0
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Sound Design / Single Points: 25.0
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single Points: 25.0

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

2019 Integrated Best of Show Pencil

75.0

Adidas

Billie Jean King Your Shoes

Physical Items

2019 Direct Marketing Best of Discipline Pencil

50.0

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

2019 Integrated Best of Discipline Pencil

50.0

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Best of Discipline Pencil

50.0

Burger King

The Whopper Detour

Use of Technology

2019 Experiential & Immersive Best of Discipline Pencil

50.0

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

2019 Print & Outdoor Best of Discipline Pencil

50.0

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

2019 Social Media Best of Discipline Pencil

50.0

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

2019 Digital Craft Best of Discipline Pencil

50.0

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

2019 Branded Entertainment Best of Discipline Pencil

50.0

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

2019 Film Best of Discipline Pencil

50.0

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

2019 Public Relations Best of Discipline Pencil

50.0

The New York Public Library

Insta Novels

Digital Design

2019 Design Best of Discipline Pencil

50.0

State Street Global Advisors

Fearless Girl

Creative Effectiveness

2019 Creative Effectiveness Gold Pencil

25.0

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

2019 Integrated Gold Pencil

25.0

Burger King

The Whopper Detour

Use of Technology

2019 Mobile Gold Pencil

25.0

Mars Wrigley Confectionery

Broadway the Rainbow

Events & Competitions

2019 Experiential & Immersive Gold Pencil

25.0

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated PR Campaign

2019 Public Relations Gold Pencil

25.0

McDonald's

The Flip

Spaces & Immersive / Brand Installations

2019 Experiential & Immersive Gold Pencil

25.0

The New York Times

The Truth Is Worth It

CMO Pencil

2019 CMO Pencil CMO Pencil

25.0

SHISEIDO CO., LTD.

Black and Red

Craft / Photography

2019 Design Gold Pencil

25.0

Hong Kong Ballet

Never Stand Still

Craft / Photography

2019 Design Gold Pencil

25.0

The New York Public Library

Insta Novels

Craft / Art Direction

2019 Mobile Gold Pencil

25.0

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

2019 Direct Marketing Gold Pencil

25.0

Mars Wrigley Confectionery

Broadway the Rainbow

Spaces & Immersive / Brand-Owned Experiences

2019 Experiential & Immersive Gold Pencil

25.0

Apple

Welcome Home

Craft - Direction / Single

2019 Moving Image Craft Gold Pencil

25.0

SC Johnson - Kiwi

First Steps Newspaper Series

Publishing / Newspaper - Campaign

2019 Print & Outdoor Gold Pencil

25.0

The New York Times

The Truth Is Worth It

Craft - Direction / Campaign

2019 Moving Image Craft Gold Pencil

25.0

McDonald's

The Flip

Integrated Campaign

2019 Integrated Gold Pencil

25.0

Jordan Brand

A/R Jordan

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Experiential & Immersive Gold Pencil

25.0

Spotify

Your 2018 Wrapped

Websites

2019 Interactive & Online Gold Pencil

25.0

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaign / Online

2019 Integrated Gold Pencil

25.0

The New York Times

The Truth Is Worth It

Craft - Writing / Campaign

2019 Moving Image Craft Gold Pencil

25.0

KFC

The Return of Colonel Sanders 2018

Integrated Campaign / Online

2019 Integrated Gold Pencil

25.0

McDonald's

The Flip

Brand Transformation

2019 Integrated Gold Pencil

25.0

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Co-Promotions

2019 Integrated Gold Pencil

25.0

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

2019 Interactive & Online Gold Pencil

25.0

The New York Public Library

Insta Novels

Social Channel

2019 Social Media Gold Pencil

25.0

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Single

2019 Print & Outdoor Gold Pencil

25.0

Burger King

The Whopper Detour

Innovation in Integrated Branding

2019 Integrated Gold Pencil

25.0

The New York Times

The Truth Is Worth It

Craft - Editing / Campaign

2019 Moving Image Craft Gold Pencil

25.0

Nike

Nike Just Do It 'Dream Crazy'

Social Post / Single

2019 Social Media Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Promotional / Collateral / Promotional Items

2019 Print & Outdoor Gold Pencil

25.0

McDonald's

The Flip

Promotional / Collateral / Promotional Items

2019 Print & Outdoor Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Social Engagement / Community Building

2019 Social Media Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Rigor

Television & VOD / Short Form - Single

2019 Film Gold Pencil

25.0

McDonald's

The Flip

Branding / Brand Installations

2019 Design Gold Pencil

25.0

McDonald's

The Flip

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Gold Pencil

25.0

Gillette (P&G)

We Believe

Social Engagement / Community Building

2019 Social Media Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Fearlessness

Craft - Sound Design / Single

2019 Moving Image Craft Gold Pencil

25.0

Adidas

Billie Jean King Your Shoes

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Gold Pencil

25.0

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