The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 50.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Integrated PR Campaign
Points: 25.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Brand Voice
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response
Points: 25.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Current Event Response
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign
Points: 15.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Events & Experiential
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Experiential
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Voice
Points: 15.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
Points: 10.0
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Points: 10.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Experiential
Points: 10.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Events & Experiential
Points: 10.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Brand Voice
Points: 10.0
Take a Seat, Take a Stand
Agency: Edelman / New York Client: WNBA Category: Reputation Management
Points: 10.0
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan Client: Discover Puerto Rico Category: Current Event Response
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Current Event Response
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Current Event Response
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated PR Campaign
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Public Relations
Points: 2.0
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan Client: Discover Puerto Rico Category: Media Relations
Points: 2.0
Big Mac 50th Anniversary
Agency: Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles Client: McDonald's Category: Media Relations
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Media Relations
Points: 2.0
Amazon Jurassic Box Experience
Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City Client: Prime Video Category: Events & Experiential
Points: 2.0
Carnival: Ship for a Snap
Agency: Anomaly / New York Client: Carnival Cruise Line Category: Events & Experiential
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Events & Experiential
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Events & Experiential
Points: 2.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Community Building
Points: 2.0
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Community Building
Points: 2.0
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Budweiser Category: Community Building
Points: 2.0
Uber Pro
Agency: Uber / San Francisco + &Co. / San Francisco Client: Uber Category: Internal Communications
Points: 2.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Brand Voice
Points: 2.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Brand Voice
Points: 2.0
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Budweiser Category: Brand Voice
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Brand Voice
Points: 2.0
Palessi
Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn Client: Payless ShoeSource Inc. Category: Reputation Management
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Current Event Response
Points: 2.0
Hamberders
Agency: MullenLowe / Boston Client: Burger King Category: Current Event Response
Points: 2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Public Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The Flip
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
WNBA
Title:
Take a Seat, Take a Stand
Category:
Reputation Management
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
McDonald's
Title:
Big Mac 50th Anniversary
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Prime Video
Title:
Amazon Jurassic Box Experience
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Carnival Cruise Line
Title:
Carnival: Ship for a Snap
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Uber
Title:
Uber Pro
Category:
Internal Communications
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Payless ShoeSource Inc.
Title:
Palessi
Category:
Reputation Management
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0