The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Argentina
Client
Title
Category
Award
Points
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Design / Packaging
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Packaging / Specialty
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
Points: 45.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing
Points: 22.50
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
Points: 21.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Product / Promotional
Points: 21.00
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Data Visualization / Dynamic / Responsive
Points: 14.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR
Points: 11.25
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations
Points: 11.25
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Points: 11.25
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Points: 11.25
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / BEES Category: Social Impact
Points: 9.00
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Points: 6.00
Whopper Heist
Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Points: 6.00
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / Quilmes Category: Television & VOD / Long Form - Single
Points: 3.00
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires Client: AB InBev / Quilmes Category: Brand-Side Initiated & Originated Projects
Points: 3.00
They Need Guidance
Agency: GUT / Buenos Aires Client: The Coca-Cola Company / Sprite Category: Online Films & Video / Long Form - Single
Points: 3.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Cultural Driver
Points: 3.00
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / BEES Category: Targeting
Points: 3.00
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Out of Home / Billboards & Transit
Points: 2.00
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Points: 2.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Physical Product / Promotional
Points: 2.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Products
Points: 2.00
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
Points: 2.00
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown
Points: 1.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Design / Packaging
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Products
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
22.50
Client:
AB InBev / Corona
Title:
Reverse Label
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Product / Promotional
Award:
2022 IP & Products Silver Pencil
Points:
21.00
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Data Visualization / Dynamic / Responsive
Award:
2022 Creative Use of Data Silver Pencil
Points:
14.00
Client:
Heineken
Title:
Shutter Ads
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
11.25
Client:
Heineken
Title:
Shutter Ads
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Gold Pencil
Points:
11.25
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
11.25
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Gold Pencil
Points:
11.25
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Social Impact
Award:
2022 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Award:
2022 Out of Home Bronze Pencil
Points:
6.00
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Bronze Pencil
Points:
6.00
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Sprite
Title:
They Need Guidance
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Cultural Driver
Award:
2022 Cultural Driver Merit Award
Points:
3.00
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Merit Award
Points:
2.00
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
2.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
2.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Products
Award:
2022 Health & Wellness Merit Award
Points:
2.00
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
2.00