The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Longest Night Appeal
Agency: Grey Worldwide / Melbourne Client: Open Family Category: Public Service/Political-Radio / Campaign
Points: 25.0
Big Ad
Agency: George Patterson Y&R / Melbourne Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
adidas_1 Interactive Store
Agency: OneDigital / Sydney Client: adidas Category: Other Digital Media / Business to Consumer
Points: 15.0
Boony Doll
Agency: George Patterson Y&R / Melbourne Client: VB Category: Other Digital Media / Promotional Advertising
Points: 15.0
Reincarnate
Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Points: 10.0
Lynxjet Launch
Agency: Lowe Hunt / Sydney Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
UnAustralian
Agency: BMF / Pyrmont Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Points: 5.0
Massage
Agency: Saatchi & Saatchi / Sydney Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Points: 5.0
Beyond the road
Agency: Saatchi & Saatchi / Sydney Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 5.0
It's great getting old
Agency: Saatchi & Saatchi / Sydney Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 5.0
Old Bill
Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Points: 5.0
Old Shopping List
Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Points: 5.0
Old Fax
Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Points: 5.0
McDonald's Corporate Website
Agency: Tribal DDB Sydney / Sydney Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
Points: 5.0
Legs
Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 5.0
Kangaroo/Sheep
Agency: Saatchi & Saatchi / Sydney Client: Saatchi & Saatchi, Sydney Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Points: 5.0
Boomgate
Agency: Saatchi & Saatchi / Sydney Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Points: 5.0
Legs
Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmine Category: Public Service/Political-Print / Outdoor and Posters - Single
Points: 5.0
Black Water Springs
Agency: Publicis Mojo / Walsh Bay Client: WaterAid Australia Category: Public Service/Political-Television / Single
Points: 5.0
Virgin Atlantic Phobias Self-help
Agency: NetX / Sydney Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Haunted
Agency: Grey Worldwide / Melbourne Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Points: 5.0
Lend a hand
Agency: Saatchi & Saatchi / Sydney Client: UNIFEM Category: Public Service/Political-Television / Single
Points: 5.0
Graphite Packaging
Agency: DDB Melbourne / Melbourne Client: PZ Cussons Category: Package Design / Campaign
Points: 5.0
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Points: 5.0
The Inside Job
Agency: RMG Connect Australia / Sydney Client: Samsung Category: Brand Gaming / Business to Consumer
Points: 5.0
Client:
Open Family
Title:
Longest Night Appeal
Category:
Public Service/Political-Radio / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Carlton Draught
Title:
Big Ad
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
adidas_1 Interactive Store
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
VB
Title:
Boony Doll
Category:
Other Digital Media / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Nike Australia
Title:
Reincarnate
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever Australasia
Title:
Lynxjet Launch
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Meat & Livestock Australia
Title:
UnAustralian
Category:
Consumer Television / Under $50,000 Budget: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
FOX SPORTS
Title:
Massage
Category:
Consumer Television / Under $50,000 Budget: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Lexus Australia
Title:
Beyond the road
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
It's great getting old
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Creative Brands Pty Ltd
Title:
Old Bill
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Creative Brands Pty Ltd
Title:
Old Shopping List
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Creative Brands Pty Ltd
Title:
Old Fax
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
McDonald's Corporate Website
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
International Campaign to Ban Landmines
Title:
Legs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Saatchi & Saatchi, Sydney
Title:
Kangaroo/Sheep
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Boomgate
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
International Campaign to Ban Landmine
Title:
Legs
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
WaterAid Australia
Title:
Black Water Springs
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Virgin Atlantic Airways
Title:
Virgin Atlantic Phobias Self-help
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Transport Accident Commission (TAC)
Title:
Haunted
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
UNIFEM
Title:
Lend a hand
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
PZ Cussons
Title:
Graphite Packaging
Category:
Package Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Merit Award
Points:
5.0