The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
Points: 75.0
Offset the Evil
Agency: Clemenger BBDO / Sydney Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
More Singles, Couples and Queens
Agency: Voice / Adelaide Client: Toby Richardson Category: Publication Design / Book Design
Points: 25.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Points: 15.0
BURST
Agency: GPY&R / Melbourne Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 15.0
UN Voices Project
Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Mobile Advertising / Campaign
Points: 15.0
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Offset the Evil
Agency: Clemenger BBDO / Sydney Client: Sega Category: Online Branded Content / Campaign
Points: 15.0
UN Voices Project
Agency: Saatchi & Saatchi / Sydney Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Different Lives
Agency: colman rasic carrasco / Sydney Client: MTV Exit Foundation Category: Branded Content / Single
Points: 10.0
Brand Book
Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Branding / Booklet/Brochure
Points: 10.0
Sensibles
Agency: GPY&R / Melbourne Client: Spring Valley Category: Branded Applications / Web
Points: 10.0
Maps
Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Exploding Note
Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Maps
Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Olympus Binoculars
Agency: JWT Advertising / Sydney Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Night Reflection
Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
Points: 5.0
Maps
Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Outdoor / Outdoor - Campaign
Points: 5.0
Nature Trays
Agency: Leo Burnett / Sydney Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Lights Off
Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Find Your Animal
Agency: Eardrum / Sydney Client: Perth Zoo Category: Public Service/Political Radio / Campaign
Points: 5.0
Much Much
Agency: Clemenger BBDO / Sydney Client: Thredbo Category: Consumer Radio / Single
Points: 5.0
Punctuation
Agency: Leo Burnett / Melbourne Client: Connex Category: Consumer Radio / Single
Points: 5.0
BURST
Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
BURST
Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Points: 5.0
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Points: 5.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
Points: 5.0
The Great Tasmanian Pipeline
Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Innovation in Advertising & Marketing / Campaign
Points: 5.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Samedi Says
Agency: Clemenger BBDO / Sydney Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Team Dry 'Tokyo Blitz'
Agency: Clemenger BBDO Melbourne / Melbourne Client: Foster's Group: Carlton Dry Category: Branded Content / Single
Points: 5.0
The world, in words
Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Broadcast Design / Single
Points: 5.0
Exploding Note
Agency: Saatchi & Saatchi / Sydney Client: Sony Category: Outdoor / Single
Points: 5.0
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Points: 5.0
NAB Community
Agency: Clemenger BBDO Melbourne / Melbourne Client: NAB Category: Microsites / Corporate Image
Points: 5.0
Pony Heart Quest
Agency: Clemenger BBDO / Sydney Client: Sega Category: Brand Gaming / Online
Points: 5.0
TED 696 Project
Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Throw Us A Bone
Agency: Mark / Sydney Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Points: 5.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
75.0
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Toby Richardson
Title:
More Singles, Couples and Queens
Category:
Publication Design / Book Design
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
United Nations
Title:
UN Voices Project
Category:
Mobile Advertising / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Sega
Title:
Offset the Evil
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
MTV Exit Foundation
Title:
Different Lives
Category:
Branded Content / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Australia
Title:
Brand Book
Category:
Branding / Booklet/Brochure
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Spring Valley
Title:
Sensibles
Category:
Branded Applications / Web
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Australia
Title:
Maps
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Sony Australia
Title:
Exploding Note
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Sony Australia
Title:
Maps
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Olympus
Title:
Olympus Binoculars
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
McDonald's 24 Hour Store
Title:
Night Reflection
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Sony Australia
Title:
Maps
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
Nature Trays
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
World Wildlife Fund
Title:
Lights Off
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Perth Zoo
Title:
Find Your Animal
Category:
Public Service/Political Radio / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Thredbo
Title:
Much Much
Category:
Consumer Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Connex
Title:
Punctuation
Category:
Consumer Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
The Great Tasmanian Pipeline
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Frucor
Title:
Samedi Says
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Foster's Group: Carlton Dry
Title:
Team Dry 'Tokyo Blitz'
Category:
Branded Content / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Sydney Writers' Festival
Title:
The world, in words
Category:
Broadcast Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Sony
Title:
Exploding Note
Category:
Outdoor / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
NAB
Title:
NAB Community
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Sega
Title:
Pony Heart Quest
Category:
Brand Gaming / Online
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Points:
5.0