The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 15.0
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Points: 15.0
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Points: 10.0
Stories From The Street
Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
French Film Festival
Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 10.0
Monkey
Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 10.0
Stephen Dupont
Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Points: 10.0
Hoarse Whisperer
Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single
Points: 10.0
The Planet's Voice
Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Stories From The Street
Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
See The Person
Agency: Leo Burnett / Melbourne Client: Scope Category: Branded Content / Single
Points: 5.0
Ride
Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Single
Points: 5.0
Property Guide App
Agency: The White Agency / Sydney Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Points: 5.0
Burn
Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Campaign
Points: 5.0
Corporate Design Suite
Agency: Monogram Design / Surry Hills Client: Monogram Design Category: Corporate Identity / Campaign
Points: 5.0
Burn
Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Non-Broadcast / Campaign
Points: 5.0
Distractions
Agency: 303 / Sydney Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Soft Let Down Wrapping Paper
Agency: Droga5 / East Sydney Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Communication Shutdown
Agency: SapientNitro Brisbane / Brisbane Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Points: 5.0
On the card.
Agency: Happy Soldiers / Sydney Client: Virgin Money Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Ride
Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Points: 5.0
Peepshow vs Quebec
Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Points: 5.0
Earth FM
Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Radio - Single
Points: 5.0
Playground
Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Points: 5.0
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Experiential Advertising / Single
Points: 5.0
2011ish Calendar
Agency: Block Branding Pty Ltd / Perth Client: Dalton Paper Category: Collateral Design / Promotion
Points: 5.0
MK ULTRA
Agency: Colman Rasic / Sydney Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
Points: 5.0
The Ripple Effect - Montage
Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Points: 5.0
Burn Energy Drink
Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
Points: 5.0
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Points: 5.0
Darren Jew
Agency: Leo Burnett / Millers Point Client: Canon Category: Film / Documentaries
Points: 5.0
Better The Reindeer You Know
Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
Points: 5.0
Best Thing Since Sliced Pudding
Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
Points: 5.0
All That Glitters Is Not Tinsel
Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
Points: 5.0
Photochains
Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Cascade - Brewer's Nose
Agency: Droga5 / East Sydney Client: CUB Category: Branded Applications /
Points: 5.0
Lucky Country*
Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Campaign
Points: 5.0
VB Manscent
Agency: Droga5 / East Sydney Client: CUB Category: Magazine / Full Page or Spread - Single
Points: 5.0
Wallpaper Collection
Agency: Voice / Adelaide Client: Emma Hack Category: Publication Design / Book Layout Design
Points: 5.0
Fantasy Cheaters League
Agency: Host / Surry Hills Client: Host Category: Websites & Microsites / Self-Promotion
Points: 5.0
VB Testimonials
Agency: Droga5 / East Sydney Client: CUB Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Canvas 2 Kickass
Agency: George Patterson Y&R / Melbourne Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Points: 5.0
Harley Damage Control
Agency: 303 / Sydney Client: Harley Davidson Category: Direct Mail / Single
Points: 5.0
Seconds With
Agency: Leo Burnett / Millers Point Client: Canon Category: Online Branded Entertainment / Campaign
Points: 5.0
Monkey
Agency: Leo Burnett / Millers Point Client: WWF Category: Broadcast Design / Single
Points: 5.0
See The Person
Agency: Leo Burnett / Melbourne Client: Scope Category: Events and Installations /
Points: 5.0
Earth FM
Agency: Leo Burnett / Millers Point Client: WWF Category: Events and Installations /
Points: 5.0
Photo 5 Exhibition
Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Events and Installations /
Points: 5.0
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Selleys
Title:
3 in 1
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Scope
Title:
See The Person
Category:
Music
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Guide Dogs Victoria
Title:
Support Scent
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Alliance Francais
Title:
French Film Festival
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Monkey
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Canon Australia
Title:
Stephen Dupont
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Chemmart Pharmacy
Title:
Hoarse Whisperer
Category:
Consumer Radio / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
WWF
Title:
The Planet's Voice
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2011 Design Merit Award
Points:
5.0
Client:
Scope
Title:
See The Person
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Ride
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Commonwealth Bank of Australia
Title:
Property Guide App
Category:
Interactive Advertising / Augmented Reality
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Burn
Category:
Branded Content / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Monogram Design
Title:
Corporate Design Suite
Category:
Corporate Identity / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Burn
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Office of Road Safety
Title:
Distractions
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Droga5 Australia
Title:
Soft Let Down Wrapping Paper
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
AEIOU Foundation
Title:
Communication Shutdown
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Virgin Money
Title:
On the card.
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Ride
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Peepshow vs Quebec
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
WWF
Title:
Earth FM
Category:
Public Service / Radio - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Playground
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Dalton Paper
Title:
2011ish Calendar
Category:
Collateral Design / Promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
MTV EXIT & MUSE
Title:
MK ULTRA
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Transport Accident Commission
Title:
The Ripple Effect - Montage
Category:
Public Service / Television - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Burn Energy Drink
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Canon
Title:
Darren Jew
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Moon Communications
Title:
Better The Reindeer You Know
Category:
Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
Moon Communications
Title:
Best Thing Since Sliced Pudding
Category:
Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
Moon Communications
Title:
All That Glitters Is Not Tinsel
Category:
Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
Canon Australia
Title:
Photochains
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
CUB
Title:
Cascade - Brewer's Nose
Category:
Branded Applications /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
SBS
Title:
Lucky Country*
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
CUB
Title:
VB Manscent
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Emma Hack
Title:
Wallpaper Collection
Category:
Publication Design / Book Layout Design
Award:
2011 Design Merit Award
Points:
5.0
Client:
Host
Title:
Fantasy Cheaters League
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
CUB
Title:
VB Testimonials
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Just Car Insurance
Title:
Canvas 2 Kickass
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Harley Davidson
Title:
Harley Damage Control
Category:
Direct Mail / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Canon
Title:
Seconds With
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
WWF
Title:
Monkey
Category:
Broadcast Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Scope
Title:
See The Person
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
WWF
Title:
Earth FM
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Canon Australia
Title:
Photo 5 Exhibition
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
