The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Australia

Client

Title

Category

Award

Points

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign Points: 100.0
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand Points: 25.0
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form Points: 25.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single Points: 25.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos Points: 25.0
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality Points: 25.0
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services Points: 25.0
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Product Design / Single or Series Points: 25.0
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line Points: 25.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single Points: 25.0
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign Points: 25.0
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign Points: 20.0
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single Points: 15.0
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online Points: 15.0
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign Points: 15.0
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality Points: 15.0
Sydney Pavilion / Shanghai Biennale Agency: Re / Sydney Client: 4A Centre for Contemporary Asian Art Category: Collateral Design / Booklets and Brochures Points: 15.0
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single Points: 15.0
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign Points: 15.0
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign Points: 15.0
Mimeisthai Agency: Clemenger BBDO / Sydney Client: TEDx Category: Data Visualization / Online - Interactive and Real-time Points: 10.0
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single Points: 10.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign Points: 10.0
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign Points: 10.0
Mimeisthai Agency: Clemenger BBDO Sydney / Sydney Client: TEDx Category: Experiential / Single Points: 5.0
A Simple Plan Agency: Curious Film / Sydney Client: MTV Exit Category: Television / Specials or One-time Screenings Points: 5.0
How we turned broadcast radio into social media to get loved ones #homesafely Agency: Naked Communications / Cremorne Client: Transport Accident Commission Category: Public Service / Radio - Campaign Points: 5.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Campaign Points: 5.0
Mimeisthai Agency: Clemenger BBDO / Sydney Client: TEDx Category: User Experience Design / Interaction Design Points: 5.0
Telekenise The Rainbow Agency: Clemenger BBDO / Sydney Client: Skittles Category: User Experience Design / Interaction Design Points: 5.0
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: User Experience Design / Interaction Design Points: 5.0
Fists of Fusian Agency: MercerBell / Sydney Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design Points: 5.0
Fair Go Bro Agency: Havas Worldwide Australia & One Green Bean / Sydney Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Throw Another Steak on the Barbie Agency: BMF / Pyrmont Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Grazed on Greatness - Integrated Agency: Whybin\TBWA / Sydney Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Car Creation - Integrated Agency: Whybin\TBWA / Sydney Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Grazed on Greatness - Viral Film Agency: Whybin\TBWA / Sydney Client: M.J Bale Category: Online Films & Video / Short Form - Single Points: 5.0
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Online Films & Video / Event or Live Webcast - Single Points: 5.0
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit Points: 5.0
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
Delite-O-Matic Agency: Clemenger BBDO / Adelaide Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
LYNX Anarchy Agency: Soap Creative / Sydney Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
Road Mode Agency: George Patterson Y&R / Melbourne Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit Points: 5.0
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Websites / Public Service/Non-Profit Points: 5.0
Name Tunnels Agency: M&C Saatchi / Sydney Client: Amnesty International Category: Websites / Public Service/Non-Profit Points: 5.0
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Branded Games Points: 5.0
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Craft / Animation - Single Points: 5.0

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

2013 Advertising Gold Pencil

100.0

Metro Trains

Dumb Ways To Die

Creative Use of Music Supporting A Brand

2013 Branded Entertainment Gold Pencil

25.0

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

2013 Branded Entertainment Gold Pencil

25.0

Metro Trains

Dumb Ways To Die

Public Service / Radio - Single

2013 Advertising Gold Pencil

25.0

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

2013 Interactive Gold Pencil

25.0

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

2013 Interactive Gold Pencil

25.0

Google Australia & Lego

Build With Chrome

Websites / Services

2013 Interactive Gold Pencil

25.0

Ramblin' Brands

Smile Makers Vibrators

Product Design / Single or Series

2013 Design Gold Pencil

25.0

Ramblin' Brands

Smile Makers Vibrators

Package Design / Product Line

2013 Design Gold Pencil

25.0

Metro Trains

Dumb Ways To Die

Cinema Advertising / Long Form - :90 and Over - Single

2013 Advertising Gold Pencil

25.0

Volkswagen Australia

Park Assist Technology

Out Of Home / Billboards - Campaign

2013 Advertising Gold Pencil

25.0

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

2013 Interactive Green

20.0

Skittles

Telekinize The Rainbow

Branded Apps / Single

2013 Branded Entertainment Silver Pencil

15.0

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

2013 Interactive Silver Pencil

15.0

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

2013 Interactive Silver Pencil

15.0

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

2013 Interactive Silver Pencil

15.0

4A Centre for Contemporary Asian Art

Sydney Pavilion / Shanghai Biennale

Collateral Design / Booklets and Brochures

2013 Design Silver Pencil

15.0

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

2013 Advertising Silver Pencil

15.0

Defence Force Recruiting

Mobile Medic

Collateral / Posters - Campaign

2013 Advertising Silver Pencil

15.0

Volkswagen Australia

Park Assist Technology

Newspaper / Full Page or Spread - Campaign

2013 Advertising Silver Pencil

15.0

TEDx

Mimeisthai

Data Visualization / Online - Interactive and Real-time

2013 Design Bronze Pencil

10.0

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

2013 Advertising Bronze Pencil

10.0

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

2013 Advertising Bronze Pencil

10.0

Diageo

Mixionary

Collateral / Posters - Campaign

2013 Advertising Bronze Pencil

10.0

TEDx

Mimeisthai

Experiential / Single

2013 Branded Entertainment Merit Award

5.0

MTV Exit

A Simple Plan

Television / Specials or One-time Screenings

2013 Branded Entertainment Merit Award

5.0

Transport Accident Commission

How we turned broadcast radio into social media to get loved ones #homesafely

Public Service / Radio - Campaign

2013 Advertising Merit Award

5.0

Metro Trains

Dumb Ways To Die

Public Service / Radio - Campaign

2013 Advertising Merit Award

5.0

TEDx

Mimeisthai

User Experience Design / Interaction Design

2013 Interactive Merit Award

5.0

Skittles

Telekenise The Rainbow

User Experience Design / Interaction Design

2013 Interactive Merit Award

5.0

Google Australia & Lego

Build With Chrome

User Experience Design / Interaction Design

2013 Interactive Merit Award

5.0

Nestl?/Maggi Fusian

Fists of Fusian

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Craft / Sound Design

2013 Interactive Merit Award

5.0

Virgin Australia

Fair Go Bro

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

Meat and Livestock Australia

Throw Another Steak on the Barbie

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

M.J. Bale

Grazed on Greatness - Integrated

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

NRMA Insurance

Car Creation - Integrated

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

Defence Force Recruiting

Mobile Medic

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

M.J Bale

Grazed on Greatness - Viral Film

Online Films & Video / Short Form - Single

2013 Interactive Merit Award

5.0

Google Australia & Opera House

Frontrow

Online Films & Video / Event or Live Webcast - Single

2013 Interactive Merit Award

5.0

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Interactive Advertising / Public Service/Non-Profit

2013 Interactive Merit Award

5.0

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

2013 Interactive Merit Award

5.0

Fantastic Snacks

Delite-O-Matic

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Merit Award

5.0

Unilever

LYNX Anarchy

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Merit Award

5.0

Vic Roads

Road Mode

Mobile Applications/Sites / Public Service/Non-Profit

2013 Interactive Merit Award

5.0

Metro Trains

Dumb Ways To Die

Websites / Public Service/Non-Profit

2013 Interactive Merit Award

5.0

Amnesty International

Name Tunnels

Websites / Public Service/Non-Profit

2013 Interactive Merit Award

5.0

Google Australia & Lego

Build With Chrome

Websites / Branded Games

2013 Interactive Merit Award

5.0

GE

GE Works

Craft / Animation - Single

2013 Design Merit Award

5.0

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