The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Australia

Client

Title

Category

Award

Points

Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 75.0
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single Points: 25.0
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing Points: 25.0
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit Points: 25.0
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product Points: 25.0
Dad Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single Points: 15.0
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign Points: 15.0
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign Points: 15.0
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single Points: 15.0
Tiger Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single Points: 15.0
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions Points: 15.0
Rip Curl Search GPS Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing Points: 15.0
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games Points: 15.0
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single Points: 15.0
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile Points: 15.0
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing Points: 15.0
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content Points: 15.0
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile Points: 15.0
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Websites / Branded Games Points: 15.0
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Innovation in Outdoor / Single Points: 10.0
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single Points: 10.0
Minute of Silence Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit Points: 10.0
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single Points: 10.0
Infrequent Flyers Club Agency: McCann Melbourne / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners Points: 10.0
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms Points: 10.0
Every Day is Day One Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction Points: 10.0
Airbnb Agency: The Monkeys / Sydney + Mango / Sydney Client: IKEA Category: Other Branded Content / Co-Promotions Points: 10.0
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand Points: 10.0
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit Points: 10.0
Dog Home Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series Points: 10.0
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions Points: 10.0
Its Your Call Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: 3AW Category: Social Media / Best Use of a Social Network Points: 5.0
Radiant Return Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Social Media / Branded Social Campaign Points: 5.0
Meeting Agency: Leo Burnett / Sydney Client: Samsung Category: Radio Craft / Scriptwriting Points: 5.0
Dad Agency: Leo Burnett / Sydney Client: Samsung Category: Radio Craft / Scriptwriting Points: 5.0
Ballet Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio Craft / Scriptwriting Points: 5.0
Go Buoy Agency: Marketforce / Perth Client: 96FM Category: Innovation in Radio / Single Points: 5.0
Meeting Agency: Leo Burnett / Sydney Client: Samsung Category: Radio / Public Service - Single Points: 5.0
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Innovation in Outdoor / Single Points: 5.0
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Innovation in Outdoor / Single Points: 5.0
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single Points: 5.0
ANZ GAYTMs Agency: Whybin\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single Points: 5.0
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only Points: 5.0
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only Points: 5.0
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single Points: 5.0
Tiger Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single Points: 5.0
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Publications / App-Based Points: 5.0
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Services / Utilities Points: 5.0
Every 6 Seconds Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Branded Micro-Video Points: 5.0
Every 6 Seconds Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit Points: 5.0

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Gold Pencil

75.0

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Gold Pencil

25.0

Optus

Cleverbuoy

Use of Technology / Location-Based Services or Proximity Marketing

2015 Mobile Gold Pencil

25.0

OPSM

Penny The Pirate

Mobile Applications / Public Service / Non-Profit

2015 Mobile Gold Pencil

25.0

Optus

Cleverbuoy

Intellectual Property & Products / Physical Product

2015 Intellectual Property Gold Pencil

25.0

Samsung

Dad

Radio / Public Service - Single

2015 Radio Silver Pencil

15.0

ANZ

ANZ GAYTMs

Outdoor / Outdoor Installations & Ambient - Campaign

2015 Print & Outdoor Silver Pencil

15.0

WWF

Poachers

Public Service - Print / Collateral - Campaign

2015 Print & Outdoor Silver Pencil

15.0

WWF

Shark

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Silver Pencil

15.0

WWF

Tiger

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Silver Pencil

15.0

Optus

Cleverbuoy

Other Digital Solutions

2015 Mobile Silver Pencil

15.0

Rip Curl

Rip Curl Search GPS

Use of Technology / Location-Based Services or Proximity Marketing

2015 Mobile Silver Pencil

15.0

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

2015 Mobile Silver Pencil

15.0

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

2015 Film Silver Pencil

15.0

Samsung

S-Drive

Digital Direct Marketing / Mobile

2015 Direct Silver Pencil

15.0

OPSM

Penny The Pirate

Direct Marketing / Dimensional Mailing

2015 Direct Silver Pencil

15.0

OPSM

Penny The Pirate

Other Branded Content / Custom Content

2015 Branded Entertainment Silver Pencil

15.0

Samsung

S-Drive

Gaming, Music & Mobile / Branded Mobile

2015 Branded Entertainment Silver Pencil

15.0

Metro Trains

Dumb Ways to Die: The Games

Websites / Branded Games

2015 Interactive Silver Pencil

15.0

ANZ

ANZ GAYTMs

Innovation in Outdoor / Single

2015 Print & Outdoor Bronze Pencil

10.0

WWF

Rhino

Public Service - Print / Collateral - Single

2015 Print & Outdoor Bronze Pencil

10.0

RSL Australia

Minute of Silence

Mobile Applications / Public Service / Non-Profit

2015 Mobile Bronze Pencil

10.0

Budget Direct

Captain Risky

Cinema Advertising / Short Form - :90 & Under - Single

2015 Film Bronze Pencil

10.0

Tigerair

Infrequent Flyers Club

Digital Direct Marketing / Websites, Microsites & Banners

2015 Direct Bronze Pencil

10.0

Samsung

S-Drive

Intellectual Property & Products / Software, Services, Programs & Platforms

2015 Intellectual Property Bronze Pencil

10.0

Samsung

Every Day is Day One

Craft / Direction

2015 Branded Entertainment Bronze Pencil

10.0

IKEA

Airbnb

Other Branded Content / Co-Promotions

2015 Branded Entertainment Bronze Pencil

10.0

Cancer Council NSW

I Touch Myself Project

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

2015 Branded Entertainment Bronze Pencil

10.0

RSL Australia

Minute of Silence

Interactive Advertising / Public Service / Non-Profit

2015 Interactive Bronze Pencil

10.0

Monikas Doggie Rescue

Dog Home

Public Service - Design / Promotional Items - Single or Series

2015 Design Bronze Pencil

10.0

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

2015 Cross-Platform Bronze Pencil

10.0

3AW

Its Your Call

Social Media / Best Use of a Social Network

2015 Social Media Merit Award

5.0

PZ Cussons

Radiant Return

Social Media / Branded Social Campaign

2015 Social Media Merit Award

5.0

Samsung

Meeting

Radio Craft / Scriptwriting

2015 Radio Merit Award

5.0

Samsung

Dad

Radio Craft / Scriptwriting

2015 Radio Merit Award

5.0

Samsung

Ballet

Radio Craft / Scriptwriting

2015 Radio Merit Award

5.0

96FM

Go Buoy

Innovation in Radio / Single

2015 Radio Merit Award

5.0

Samsung

Meeting

Radio / Public Service - Single

2015 Radio Merit Award

5.0

Crikey

Set In Stone

Innovation in Outdoor / Single

2015 Print & Outdoor Merit Award

5.0

Optus

Cleverbuoy

Innovation in Outdoor / Single

2015 Print & Outdoor Merit Award

5.0

Crikey

Set In Stone

Outdoor / Outdoor Installations & Ambient - Single

2015 Print & Outdoor Merit Award

5.0

ANZ

ANZ GAYTMs

Outdoor / Outdoor Installations & Ambient - Single

2015 Print & Outdoor Merit Award

5.0

WWF

Rhino

Print Craft / Art Direction - Single Only

2015 Print & Outdoor Merit Award

5.0

WWF

Shark

Print Craft / Art Direction - Single Only

2015 Print & Outdoor Merit Award

5.0

WWF

Shark

Public Service - Print / Collateral - Single

2015 Print & Outdoor Merit Award

5.0

WWF

Tiger

Public Service - Print / Collateral - Single

2015 Print & Outdoor Merit Award

5.0

OPSM

Penny The Pirate

Digital Publications / App-Based

2015 Mobile Merit Award

5.0

OPSM

Penny The Pirate

Mobile Applications / Services / Utilities

2015 Mobile Merit Award

5.0

Quit UK

Every 6 Seconds

Online Films & Video / Branded Micro-Video

2015 Film Merit Award

5.0

Quit UK

Every 6 Seconds

Online Films & Video / Public Service / Non-Profit

2015 Film Merit Award

5.0

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