The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 75.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 25.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Points: 25.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product
Points: 25.0
Dad
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Points: 15.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 15.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Points: 15.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions
Points: 15.0
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
Points: 15.0
Captain Risky
Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Websites / Branded Games
Points: 15.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Innovation in Outdoor / Single
Points: 10.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Points: 10.0
Captain Risky
Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
Infrequent Flyers Club
Agency: McCann Melbourne / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction
Points: 10.0
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney Client: IKEA Category: Other Branded Content / Co-Promotions
Points: 10.0
I Touch Myself Project
Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
Dog Home
Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
Points: 10.0
Its Your Call
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: 3AW Category: Social Media / Best Use of a Social Network
Points: 5.0
Radiant Return
Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Social Media / Branded Social Campaign
Points: 5.0
Meeting
Agency: Leo Burnett / Sydney Client: Samsung Category: Radio Craft / Scriptwriting
Points: 5.0
Ballet
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio Craft / Scriptwriting
Points: 5.0
Meeting
Agency: Leo Burnett / Sydney Client: Samsung Category: Radio / Public Service - Single
Points: 5.0
Set In Stone
Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Innovation in Outdoor / Single
Points: 5.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Innovation in Outdoor / Single
Points: 5.0
Set In Stone
Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Publications / App-Based
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Services / Utilities
Points: 5.0
Every 6 Seconds
Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Branded Micro-Video
Points: 5.0
Every 6 Seconds
Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Points: 5.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
75.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Tigerair
Title:
Infrequent Flyers Club
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
S-Drive
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Airbnb
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
3AW
Title:
Its Your Call
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
PZ Cussons
Title:
Radiant Return
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Samsung
Title:
Meeting
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Dad
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Ballet
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Merit Award
Points:
5.0
Client:
96FM
Title:
Go Buoy
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Meeting
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Crikey
Title:
Set In Stone
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Optus
Title:
Cleverbuoy
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Rhino
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Publications / App-Based
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Merit Award
Points:
5.0
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Merit Award
Points:
5.0
