The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
Award
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product
Points: 25.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Points: 25.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 25.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
Points: 15.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Points: 15.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
Points: 15.0
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Points: 15.0
Dad
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Points: 15.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne Client: Metro Trains Category: Websites / Branded Games
Points: 15.0
Captain Risky
Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Points: 15.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 10.0
I Touch Myself Project
Agency: JWT / Sydney Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 10.0
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney Client: IKEA Category: Other Branded Content / Co-Promotions
Points: 10.0
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
Points: 10.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Innovation in Outdoor / Single
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Points: 10.0
Infrequent Flyers Club
Agency: McCann / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
Captain Risky
Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
Dog Home
Agency: M&C Saatchi / Sydney Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
Points: 10.0
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington Client: Honda Australia Category: Video Craft / Direction
Points: 5.0
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Gaming, Music & Mobile / Branded Mobile
Points: 5.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Other Branded Content / Co-Promotions
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney Client: Dry July Category: Craft / Animation
Points: 5.0
Moving Target
Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Online Films & Video / Short Form - Single
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Intellectual Property & Products / Physical Product
Points: 5.0
Radiant Return
Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Intellectual Property & Products / Digital Product
Points: 5.0
Every 6 Seconds
Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Points: 5.0
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Set In Stone
Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Installations
Points: 5.0
Every 6 Seconds
Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Branded Micro-Video
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Direct Marketing / Ambient Media
Points: 5.0