The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 25.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Websites / Durable Goods
Points: 25.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 20.0
Just
Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 15.0
Lucy the Robot
Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Points: 15.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Points: 15.0
Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Points: 15.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 10.0
Equal Future
Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
The Unconventional Oven
Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 10.0
Strings
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Points: 10.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney Client: Lexus Australia Category: Consumer - Data Visualization / Interactive / Responsive
Points: 5.0
Chicken Tweet Betty
Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites
Points: 5.0
Surfify
Agency: BWM Dentsu / Sydney Client: SurfAid.org Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Points: 5.0
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
Points: 5.0
Uncommonly Useful Christmas Cards
Agency: Uncommon Practice / Sydney Client: Uncommon Practice Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 5.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 5.0
Wok
Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Points: 5.0
ADF Active
Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Points: 5.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online / Short Form Videos
Points: 5.0
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Points: 5.0
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web
Points: 5.0
Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
Points: 5.0
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Points: 5.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Krispy Kreme - E-Commerce Store
Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Points: 5.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
ADF Active
Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Craft - Interface Design / Interface Design
Points: 5.0
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Chicken Tweet Betty
Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Points: 5.0
Lucy the Robot
Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne Client: SPC Ardmona Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
The Underwater Billboard
Agency: Clemenger BBDO / Sydney Client: Keep Australia Fishing Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Just
Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Points: 5.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: CSR - Branded Online / Branded Online
Points: 5.0
Pro Vision
Agency: GPY&R / Melbourne Client: Oakley Category: Innovation - Package Design / Package Design
Points: 5.0
Wonderful Hold Music
Agency: Clemenger BBDO / Melbourne Client: Myer Category: CSR - Music / Music
Points: 5.0
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Rottofest Stock Footage
Agency: Marketforce / Perth Client: Vulture Culture Category: Consumer - Television / Budget Under $100K - Campaign
Points: 5.0
Wild Horse Chase
Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
The Unconventional Oven
Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Green Pencil
Points:
20.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Kellogg's Australia
Title:
Nutri-Grain Presents Unstoppable
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Transport Accident Commission
Title:
Strings
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Bonds
Title:
The Boys
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Data Visualization / Interactive / Responsive
Award:
2016 Design Merit Award
Points:
5.0
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
SurfAid.org
Title:
Surfify
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Uncommon Practice
Title:
Uncommonly Useful Christmas Cards
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Heineken Asia Pacific/Tiger Beer
Title:
Wok
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
University of Western Sydney
Title:
Deng Adut
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Meat & Livestock Australia
Title:
Operation Boomerang
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Krispy Kreme
Title:
Krispy Kreme - E-Commerce Store
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
SPC Ardmona
Title:
#MyFamilyCan
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Keep Australia Fishing
Title:
The Underwater Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper I
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
World Wildlife Fund
Title:
Just
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
World Wildlife Fund
Title:
Just
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Oakley
Title:
Pro Vision
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Vulture Culture
Title:
Rottofest Stock Footage
Category:
Consumer - Television / Budget Under $100K - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Honda CR-V
Title:
Wild Horse Chase
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
