The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Australia

Client

Title

Category

Award

Points

Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility Points: 75.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 75.0
Every Second Counts Agency: FINCH / Sydney Client: St. Kilda Film Festival Category: Craft - Writing / Writing - Single Points: 25.0
#redefinewomen Agency: Host / Sydney Client: Host Category: Social Engagement / Community Building Points: 25.0
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response Points: 25.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Mobile Points: 25.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration Points: 25.0
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration Points: 25.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology Points: 25.0
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology Points: 25.0
The Viral Experiment Agency: The Woolshed Company / Melbourne Client: The Woolshed Company Category: Self-Promotion Points: 25.0
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign Points: 25.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Social Media Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content Points: 15.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology Points: 15.0
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality Points: 15.0
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Utility Points: 15.0
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites Points: 15.0
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign Points: 15.0
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners Points: 15.0
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Live Events Points: 15.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product Points: 15.0
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile Points: 15.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Interactive / Online Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Design / Digital Design Points: 15.0
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Branding / Brand Installations Points: 15.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation Points: 15.0
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding Points: 15.0
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Experiential / Augmented Reality Points: 15.0
The Anthem Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 10.0
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Community Building Points: 10.0
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Innovation in UX / UI / Single Channel Points: 10.0
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile / Utility Points: 10.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media Points: 10.0
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign Points: 10.0
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign Points: 10.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct Points: 10.0
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Craft / Data-Driven Personalization - Single or Campaign Points: 10.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign Points: 10.0
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign Points: 10.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital / Websites, Mobile, & Banners Points: 10.0
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces Points: 10.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online Points: 10.0
Straw City Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA Client: FDA Category: Craft - Animation / Animation - Single Points: 5.0
You've Gotta Have a Team Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Brand Voice Points: 5.0
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Events & Experiential Points: 5.0
Summer Wonderland Agency: Host / Sydney Client: Air New Zealand Category: Media Relations Points: 5.0

Headspace

Reword

Web / Utility

2017 UX / UI Gold Pencil

75.0

Transport Accident Commission (Victoria)

Meet Graham

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Gold Pencil

75.0

St. Kilda Film Festival

Every Second Counts

Craft - Writing / Writing - Single

2017 Moving Image Craft Gold Pencil

25.0

Host

#redefinewomen

Social Engagement / Community Building

2017 Social Media Gold Pencil

25.0

Mars Chocolate Australia

Hungerithm

Branded Social Post / Real-Time Response

2017 Social Media Gold Pencil

25.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Mobile

2017 Mobile Gold Pencil

25.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Gold Pencil

25.0

Samsung Australia

brainBAND

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Gold Pencil

25.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

2017 Mobile Gold Pencil

25.0

Samsung Australia

brainBAND

Use of Technology

2017 Mobile Gold Pencil

25.0

The Woolshed Company

The Viral Experiment

Self-Promotion

2017 Branded Entertainment Gold Pencil

25.0

Pacific Brands Underwear Group (Australia)

The Boys

Online / Short Form - Campaign

2017 Branded Entertainment Gold Pencil

25.0

Transport Accident Commission (Victoria)

Meet Graham

Integrated Campaign

2017 Public Relations Silver Pencil

15.0

Headspace

Reword

Innovation in Social Media

2017 Social Media Silver Pencil

15.0

Headspace

Reword

Social Engagement / User-Generated Content

2017 Social Media Silver Pencil

15.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

2017 Responsive Environments Silver Pencil

15.0

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

2017 Mobile Silver Pencil

15.0

Samsung Australia

brainBAND

Utility

2017 Mobile Silver Pencil

15.0

Mars Chocolate Australia

Hungerithm

Websites

2017 Mobile Silver Pencil

15.0

Pacific Brands Underwear Group (Australia)

The Boys

Television / Short Form - Campaign

2017 Film Silver Pencil

15.0

Mars Chocolate Australia

Hungerithm

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Silver Pencil

15.0

Chadstone

Tailor Made Store

Ambient / Live Events

2017 Direct Marketing Silver Pencil

15.0

Transport Accident Commission (Victoria)

Meet Graham

Ambient / Immersive / Installations

2017 Direct Marketing Silver Pencil

15.0

Headspace

Reword

Digital Product

2017 Intellectual Property Silver Pencil

15.0

Mars Chocolate Australia

Hungerithm

Mobile

2017 Branded Entertainment Silver Pencil

15.0

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

2017 Interactive Silver Pencil

15.0

Headspace

Reword

Innovation in Interactive / Online

2017 Interactive Silver Pencil

15.0

Headspace

Reword

Innovation in Design / Digital Design

2017 Design Silver Pencil

15.0

YMCA

Playnasium

Branding / Brand Installations

2017 Design Silver Pencil

15.0

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

2017 Cross-Platform Silver Pencil

15.0

Pacific Brands Underwear Group (Australia)

The Boys

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Samsung Australia

Pocket Patrol

Experiential / Augmented Reality

2017 Cross-Platform Silver Pencil

15.0

Samsung

The Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Bronze Pencil

10.0

BabyLove

Premmie Proud

Community Building

2017 Public Relations Bronze Pencil

10.0

Qantas

Qantas Out of Office Travelogue

Innovation in UX / UI / Single Channel

2017 UX / UI Bronze Pencil

10.0

Samsung Australia

Pocket Patrol

Mobile / Utility

2017 UX / UI Bronze Pencil

10.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Bronze Pencil

10.0

YMCA

Playnasium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Pacific Brands Underwear Group (Australia)

The Boys

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Direct

2017 Direct Marketing Bronze Pencil

10.0

Mars Chocolate Australia

Hungerithm

Craft / Data-Driven Personalization - Single or Campaign

2017 Direct Marketing Bronze Pencil

10.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Craft / Use of Digital Technology - Single or Campaign

2017 Direct Marketing Bronze Pencil

10.0

Samsung Australia

brainBAND

Craft / Use of Digital Technology - Single or Campaign

2017 Direct Marketing Bronze Pencil

10.0

Headspace

Reword

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Bronze Pencil

10.0

YMCA

Playnasium

Immersive / Environmental / Outdoor Spaces

2017 Design Bronze Pencil

10.0

Headspace

Reword

Integrated Branding / Integrated Online

2017 Cross-Platform Bronze Pencil

10.0

FDA

Straw City

Craft - Animation / Animation - Single

2017 Moving Image Craft Merit Award

5.0

Football Federation of Australia

You've Gotta Have a Team

Brand Voice

2017 Public Relations Merit Award

5.0

ANZ

GAYNZ

Events & Experiential

2017 Public Relations Merit Award

5.0

Air New Zealand

Summer Wonderland

Media Relations

2017 Public Relations Merit Award

5.0

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