The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
Points: 75.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 75.0
Every Second Counts
Agency: FINCH / Sydney Client: St. Kilda Film Festival Category: Craft - Writing / Writing - Single
Points: 25.0
#redefinewomen
Agency: Host / Sydney Client: Host Category: Social Engagement / Community Building
Points: 25.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Mobile
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
Points: 25.0
The Viral Experiment
Agency: The Woolshed Company / Melbourne Client: The Woolshed Company Category: Self-Promotion
Points: 25.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
Points: 25.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Social Media
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content
Points: 15.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
Points: 15.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
Points: 15.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Live Events
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Interactive / Online
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Design / Digital Design
Points: 15.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Branding / Brand Installations
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation
Points: 15.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Experiential / Augmented Reality
Points: 15.0
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
Premmie Proud
Agency: BWM Dentsu / Sydney Client: BabyLove Category: Community Building
Points: 10.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Innovation in UX / UI / Single Channel
Points: 10.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile / Utility
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 10.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
Points: 10.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital / Websites, Mobile, & Banners
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online
Points: 10.0
Straw City
Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA Client: FDA Category: Craft - Animation / Animation - Single
Points: 5.0
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Brand Voice
Points: 5.0
Summer Wonderland
Agency: Host / Sydney Client: Air New Zealand Category: Media Relations
Points: 5.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Gold Pencil
Points:
75.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
75.0
Client:
St. Kilda Film Festival
Title:
Every Second Counts
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Host
Title:
#redefinewomen
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
The Woolshed Company
Title:
The Viral Experiment
Category:
Self-Promotion
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Utility
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Websites
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Digital Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Design / Digital Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
BabyLove
Title:
Premmie Proud
Category:
Community Building
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
FDA
Title:
Straw City
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Air New Zealand
Title:
Summer Wonderland
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
