The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Straw City
Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA Client: FDA Category: Craft - Animation / Animation - Single
Points: 5.0
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Brand Voice
Points: 5.0
Summer Wonderland
Agency: Host / Sydney Client: Air New Zealand Category: Media Relations
Points: 5.0
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Media Relations
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
ANZ Banker Desktop
Agency: Isobar / Australia Client: ANZ Category: Web / User Experience
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Web / Utility
Points: 5.0
A Table to End Hunger
Agency: McCann / Sydney Client: The Hunger Project Australia Category: Social Engagement / Community Building
Points: 5.0
Premmie Proud
Agency: BWM Dentsu / Sydney Client: BabyLove Category: Social Engagement / User-Generated Content
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Social Engagement / User-Generated Content
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Responsive Environments
Points: 5.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Responsive Environments
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne Client: Chadstone Category: User Activation
Points: 5.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Made Possible By Melbourne
Agency: McCann / Melbourne Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Passwords With A Purpose
Agency: 303 Mullen Lowe / PERTH Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Utility
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Applications
Points: 5.0
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Direct
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
Points: 5.0
GAYNZ
Agency: TBWA\ / Melbourne Client: ANZ Category: Ambient / Immersive / Installations
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Installations
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Digital Product
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Innovation in Branded Entertainment
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: User-Generated Content
Points: 5.0
Remote Ristorante
Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne Client: Dr Oetker Category: Experiential / Live Events
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Live Events
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Online / Live Webcast
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Digital Installations
Points: 5.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Digital Installations
Points: 5.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Websites
Points: 5.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Innovation in Design / Immersive Design
Points: 5.0
GAYNZ
Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
Great Barrier Reef Foundation Brand Ecosystem
Agency: Leo Burnett / Melbourne Client: Great Barrier Reef Foundation Category: Branding / Identity System
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Cross-Platform / Experiential
Points: 5.0
Art Breaks
Agency: Marcel / Sydney Client: ABC / Marcel Category: Craft / Writing - Campaign
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Installations
Points: 5.0
Client:
FDA
Title:
Straw City
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Air New Zealand
Title:
Summer Wonderland
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Headspace
Title:
Reword
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ Banker Desktop
Category:
Web / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Web / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
BabyLove
Title:
Premmie Proud
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Steve Waugh Foundation
Title:
The Riderless Bike
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Royal Life Saving WA
Title:
Passwords With A Purpose
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ POCKET MONEY
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Steve Waugh Foundation
Title:
The Riderless Bike
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Digital Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
User-Generated Content
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Dr Oetker
Title:
Remote Ristorante
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Great Barrier Reef Foundation
Title:
Great Barrier Reef Foundation Brand Ecosystem
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ABC / Marcel
Title:
Art Breaks
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Award:
2017 Cross-Platform Merit Award
Points:
5.0