The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Points: 90.00
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Out of Home / Brand Installations
Points: 45.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Points: 45.00
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy Australia Client: Samsung Category: Targeted Video / Online
Points: 45.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
Points: 45.00
MOCA
Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Brand Identity / System
Points: 21.00
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Cinematography / Series
Points: 21.00
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Integrated Campaign
Points: 21.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Points: 21.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Digital & Online
Points: 21.00
Summer Never Sleeps
Agency: Special / Auckland + Scoundrel / Sydney Client: Kathmandu Category: Use of Licensed Music
Points: 10.50
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Points: 9.00
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney Client: Uber Eats Category: Craft / Writing
Points: 9.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Popular Culture Impact
Points: 9.00
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne Client: Transport Accident Commission Category: Visual Effects / Single
Points: 9.00
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Traditional Media Relations
Points: 9.00
MOCA
Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Craft / Art Direction
Points: 9.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney Client: The Government of Tuvalu Category: Craft / Use of Technology
Points: 9.00
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Integrated PR Campaign
Points: 9.00
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney Client: NRMA Insurance Category: Craft / Art Direction
Points: 6.00
Axela
Agency: Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels Client: National Aphasia Association Category: Craft / Voice Direction
Points: 5.25
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney Client: UNHCR Category: Casting
Points: 3.00
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney Client: Samsung Category: Digital & Online / Ecommerce
Points: 3.00
Until Then - Duel
Agency: Bear Meets Eagle On Fire + Revolver Client: IAG / NRMA Insurance Category: Cinema Advertising
Points: 3.00
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney Client: UNHCR Category: Original Music / Song
Points: 3.00
MOCA
Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Brand Identity / Logo
Points: 3.00
Walk the Night
Agency: CHEP Network / Sydney + Traffik + Scoundrel + The Editors Client: Samsung Australia Category: Experiential / Brand Installations
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Green Pencil
Points: 3.00
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney Client: Australian Federal Police Category: Online Advertising / Native Ads
Points: 3.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Points: 3.00
BallerCard
Agency: CHEP Network / Sydney + IKEA Australia Client: IKEA Category: Promotional / Physical Items
Points: 3.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Points: 3.00
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney Client: Australian Federal Police Category: Online / Branded Podcast
Points: 3.00
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios Client: Defence Force Recruiting - Navy Category: Custom Content
Points: 3.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Public Relations
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Craft / Art Direction
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Sustainable Development Goals
Points: 3.00
I'm Neale Daniher
Agency: Clemenger BBDO Client: FightMND Category: Social Post / Single
Points: 3.00
Until Then
Agency: Bear Meets Eagle On Fire + Revolver Client: IAG / NRMA Insurance Category: Television & VOD / 31-60 Seconds - Series
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Social Video / Over 15 Seconds
Points: 3.00
Resilience Road
Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney Client: Suncorp Insurance Category: Integrated Campaign
Points: 3.00
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Points: 2.25
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney Client: Tourism Australia Category: Craft / Art Direction
Points: 2.25
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + The Editors / Sydney + Platige / Warsaw Client: Tourism Australia Category: Animation / Single
Points: 2.25
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare Client: Karicare Category: Traditional Media Relations
Points: 2.00
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare Client: Karicare Category: Influencer Marketing / Single Channel
Points: 2.00
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
Points: 1.50
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Best of Creative Effectiveness
Award:
2023 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Out of Home / Brand Installations
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Multi-Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / System
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
NRMA Insurance
Title:
Until Then
Category:
Cinematography / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Integrated Campaign
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Kathmandu
Title:
Summer Never Sleeps
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Silver Pencil
Points:
10.50
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Media
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
Craft / Writing
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Traditional Media Relations
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
6.00
Client:
National Aphasia Association
Title:
Axela
Category:
Craft / Voice Direction
Award:
2023 Radio & Audio Silver Pencil
Points:
5.25
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
IAG / NRMA Insurance
Title:
Until Then - Duel
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
mycar
Title:
R Plates
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Original Music / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / Logo
Award:
2023 Design Merit Award
Points:
3.00
Client:
Samsung Australia
Title:
Walk the Night
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Green Pencil
Award:
2023 Green Pencil Merit Award
Points:
3.00
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
IKEA
Title:
BallerCard
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online / Branded Podcast
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Public Relations
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Post / Single
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
IAG / NRMA Insurance
Title:
Until Then
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
2.25
Client:
Tourism Australia
Title:
G'day
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
2.25
Client:
Tourism Australia
Title:
G'day
Category:
Animation / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
2.25
Client:
Karicare
Title:
(Un)Geddes
Category:
Traditional Media Relations
Award:
2023 Public Relations Merit Award
Points:
2.00
Client:
Karicare
Title:
(Un)Geddes
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
2.00
Client:
TVNZ
Title:
Wrong Ride
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
1.50
