The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign
Points: 25.0
Whopper Face
Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Points: 25.0
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Points: 25.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Out Of Home / Campaign
Points: 15.0
Scale
Agency: Lew´Lara\TBWA / São Paulo Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
Points: 15.0
Go Outside
Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Street Art View
Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Campaign
Points: 10.0
Write with Light
Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography
Points: 10.0
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Points: 5.0
Fit
Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Out Of Home / Campaign
Points: 5.0
ROCK AND CODES
Agency: DDB Brasil / Sao Paulo Client: Intel Category: Interactive Advertising / Augmented Reality
Points: 5.0
Neighbors/ AMERICA
Agency: DDB Brasil / Sao Paulo Client: Neighbors Category: Trade / Full Page or Spread - Single
Points: 5.0
Whopper Face
Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Non-Broadcast / Single
Points: 5.0
Crossfox. The compact off-road
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Single
Points: 5.0
Funny Babies
Agency: Dentsu Brasil / Sao Paulo Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Points: 5.0
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo Client: Samsung Category: Non-Broadcast / Single
Points: 5.0
Republica Popular do Corinthians Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Collateral / Posters - Campaign
Points: 5.0
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / Posters - Campaign
Points: 5.0
Come sit and play
Agency: Giovanni+DraftFCB / São Paulo Client: Jaya Design Category: Industrial Design/Product Design / Durable Goods
Points: 5.0
Neighbors
Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Collateral / Posters - Campaign
Points: 5.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
Points: 5.0
Whopper Face
Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Innovation in Advertising / Single
Points: 5.0
Trena
Agency: AlmapBBDO / São Paulo Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Points: 5.0
Music. See what it´s made of.(Machine)
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
Points: 5.0
EOS
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Innovation in Advertising / Single
Points: 5.0
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Points: 5.0
Fashion Always Returns
Agency: Leo Burrnett Brasil / S�o Paulo Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Points: 5.0
If you drink, blow
Agency: LDC / São Paulo Client: CCR Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Unique Types
Agency: AgenciaClick Isobar / São Paulo Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Points: 5.0
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute For Conscious Consumption Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Amarok Live Test
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
Points: 5.0
How far does your creativity go?
Agency: AlmapBBDO / São Paulo Client: Epa Category: Collateral Design / Posters - Campaign
Points: 5.0
New Uno
Agency: Leo Burrnett Brasil / S�o Paulo Client: Fiat Category: Collateral Design / Posters - Campaign
Points: 5.0
Psicodelic
Agency: AlmapBBDO / São Paulo Client: Sao Paulo Alpargatas Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
National Flag
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Experiential Advertising / Single
Points: 5.0
Paint
Agency: Lew´Lara\TBWA / São Paulo Client: Nissan Auto Insurance Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Amarok Live Test
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Points: 5.0
Any Movie, Any Time
Agency: Giovanni+DraftFCB / São Paulo Client: Sky Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Neighbors
Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Ringtonicos
Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
EOS
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Points: 5.0
Donate Words
Agency: RC Comunicacao / Belo Horizonte Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Neighbors/ America
Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Magazine / Full Page or Spread - Single
Points: 5.0
AlephTweets
Agency: LDC / São Paulo Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Points: 5.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Face
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Magazine Go Outside
Title:
Go Outside
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Absolut Vodka
Title:
Write with Light
Category:
Craft / Typography
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Fit
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Intel
Title:
ROCK AND CODES
Category:
Interactive Advertising / Augmented Reality
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Neighbors
Title:
Neighbors/ AMERICA
Category:
Trade / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Face
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Crossfox. The compact off-road
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
L'Univers de Chocolat
Title:
Funny Babies
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Samsung
Title:
Optical Illusion
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Republica Popular do Corinthians Poster
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Jaya Design
Title:
Come sit and play
Category:
Industrial Design/Product Design / Durable Goods
Award:
2011 Design Merit Award
Points:
5.0
Client:
FedEx
Title:
Neighbors
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Face
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Man America Latina
Title:
Trena
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Billboard
Title:
Music. See what it´s made of.(Machine)
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
EOS
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Procter&Gamble
Title:
Fashion Always Returns
Category:
Collateral / P.O.P and In-store - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
CCR
Title:
If you drink, blow
Category:
Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
AACD
Title:
Unique Types
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Republica Popular do Corinthians
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Epa
Title:
How far does your creativity go?
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Fiat
Title:
New Uno
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Sao Paulo Alpargatas
Title:
Psicodelic
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
National Flag
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nissan Auto Insurance
Title:
Paint
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sky
Title:
Any Movie, Any Time
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Neighbors
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Casa do Zezinho
Title:
Ringtonicos
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
EOS
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Mario Penna Institute
Title:
Donate Words
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
FedEx
Title:
Neighbors/ America
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Paulo Coelho
Title:
AlephTweets
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
