The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Collateral - Single
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: User Experience Design - Mobile / User Experience
Points: 5.0
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Design Craft / Typography - Single or Series
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Scriptwriting
Points: 5.0
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Video Craft / Scriptwriting
Points: 5.0
Word Map
Agency: LDC / São Paulo Client: Easy Way Language Center Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
The Feeling Tree
Agency: Y&R São Paulo / São Paulo Client: IPÊ (Instituto de Pesquisas Ecológicas) Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo Client: Global Commission on Drug Policy Category: Craft / Animation
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Editing
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
The Goal Screen
Agency: Mood\TBWA / Sao Paulo Client: Giraffas Category: Mobile Applications / Branded Games
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Mobile Applications / Consumer Goods
Points: 5.0
Proud Whopper
Agency: DAVID / Miami Client: Burger King Category: Experiential Advertising / Guerilla
Points: 5.0
Proud Whopper
Agency: DAVID / Miami Client: Burger King Category: Direct Marketing / Ambient Media
Points: 5.0
Unlock Lessons
Agency: Y&R São Paulo / São Paulo Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Wish You Were Here?
Agency: Vetor Zero - Lobo / Sao Paulo Client: D&AD Category: Broadcast & Moving Image / Animation
Points: 5.0
Brincante
Agency: Vetor Zero - Lobo / Sao Paulo Client: Gabriel Nóbrega Category: Broadcast & Moving Image / Animation
Points: 5.0
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Innovation in Print / Single
Points: 5.0
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Automotive Products & Services
Points: 5.0
Spot Against Silence
Agency: DM9DDB / Sao Paulo Client: Amnesty International Category: Innovation in Radio / Single
Points: 5.0
Child
Agency: AlmapBBDO / São Paulo Client: Audi Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Calendar
Agency: Y&R São Paulo / São Paulo Client: Grupo Petrópolis Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Social Networks / Community
Points: 5.0
Road
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Elevator
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Proud Whopper
Agency: DAVID / Miami Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Low Budget: Drama
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Lemonade Films Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single
Points: 5.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Low Budget
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Lemonade Films Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Coordinates
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Park Assist
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Collateral / Posters - Single
Points: 5.0
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Real Suicide Notes: William
Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Don't make-up and drive: Curve
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Don't make-up and drive: Tree
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 5.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Word Map
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
IPÊ (Instituto de Pesquisas Ecológicas)
Title:
The Feeling Tree
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
D&AD
Title:
Wish You Were Here?
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
Gabriel Nóbrega
Title:
Brincante
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Spot Against Silence
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Audi Brasil
Title:
Child
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Road
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Elevator
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Collateral Design / P.O.P. & In-Store - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
Lemonade Films
Title:
Low Budget: Drama
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Deserts
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Forests
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Mountains
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Lemonade Films
Title:
Low Budget
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Park Assist
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Forests
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Pinacoteca do Estado de S. Paulo
Title:
Tourists
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes: William
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Curve
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tree
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0