The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Points: 50.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Points: 25.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Points: 25.0
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Points: 25.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 25.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction
Points: 15.0
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Branded Social Campaign
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Online / Short Form
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction
Points: 15.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
Points: 10.0
Ranger User’s Manual
Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
Sat-JF14
Agency: LDC / São Paulo Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care
Points: 10.0
Brahma Selecao Especial
Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
Points: 10.0
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
Points: 10.0
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Collateral - Single
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: User Experience Design - Mobile / User Experience
Points: 5.0
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Design Craft / Typography - Single or Series
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Scriptwriting
Points: 5.0
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Video Craft / Scriptwriting
Points: 5.0
Word Map
Agency: LDC / São Paulo Client: Easy Way Language Center Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
The Feeling Tree
Agency: Y&R São Paulo / São Paulo Client: IPÊ (Instituto de Pesquisas Ecológicas) Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo Client: Global Commission on Drug Policy Category: Craft / Animation
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Editing
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
The Goal Screen
Agency: Mood\TBWA / Sao Paulo Client: Giraffas Category: Mobile Applications / Branded Games
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Mobile Applications / Consumer Goods
Points: 5.0
Proud Whopper
Agency: DAVID / Miami Client: Burger King Category: Experiential Advertising / Guerilla
Points: 5.0
Proud Whopper
Agency: DAVID / Miami Client: Burger King Category: Direct Marketing / Ambient Media
Points: 5.0
Unlock Lessons
Agency: Y&R São Paulo / São Paulo Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Wish You Were Here?
Agency: Vetor Zero - Lobo / Sao Paulo Client: D&AD Category: Broadcast & Moving Image / Animation
Points: 5.0
Brincante
Agency: Vetor Zero - Lobo / Sao Paulo Client: Gabriel Nóbrega Category: Broadcast & Moving Image / Animation
Points: 5.0
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Innovation in Print / Single
Points: 5.0
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Automotive Products & Services
Points: 5.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Best of Discipline Pencil
Points:
50.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bears
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Record Collection
Title:
Sat-JF14
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Websites / Cosmetics, Toiletries & Personal Care
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Word Map
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
IPÊ (Instituto de Pesquisas Ecológicas)
Title:
The Feeling Tree
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
D&AD
Title:
Wish You Were Here?
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
Gabriel Nóbrega
Title:
Brincante
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Merit Award
Points:
5.0
