The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Brazil

Client

Title

Category

Award

Points

Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound Points: 25.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions Points: 25.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home Points: 25.0
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting Points: 15.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home Points: 15.0
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization Points: 15.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing Points: 15.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items Points: 15.0
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical Points: 15.0
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music Points: 10.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration Points: 10.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology Points: 10.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing Points: 10.0
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Websites / E-Commerce Points: 10.0
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion Points: 10.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Print Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration Points: 2.0
You Are Not Alone Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction Points: 2.0
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Promotional Items / Physical Products Points: 2.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Promotional Items / Physical Products Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Posters / Campaign Points: 2.0
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness Points: 2.0
Shine Your Own Way Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single Points: 2.0
It's Between You Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel Points: 2.0
We All Can Take Care Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single Points: 2.0
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Brand Installations Points: 2.0
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio Points: 2.0
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Craft / Sound Design Points: 2.0
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Out of Home Points: 2.0
Without a Ramp Sidewalk is a Wall Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo Client: Movimento SuperAção Category: Innovation in Out of Home Points: 2.0
Play Rock'n'Roll Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo Client: Kiss FM Category: Craft / Illustration Points: 2.0
You Are Not Alone Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing Points: 2.0
Impossible Mascots Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive Points: 2.0
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign Points: 2.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo Client: Nike Category: Utility / E-Commerce Points: 2.0
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit Points: 2.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Product Points: 2.0
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Craft / Art Direction Points: 2.0
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential / Brand Installations Points: 2.0

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Visual & Audio Craft / Sound

2020 Digital Craft Gold Pencil

25.0

Nike

Air Max Graffiti Stores

Events / Stunts / Competitions

2020 Experiential & Immersive Gold Pencil

25.0

Nike

Air Max Graffiti Stores

Innovation in Out of Home

2020 Out of Home Gold Pencil

25.0

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

2020 Creative Use of Data Silver Pencil

15.0

Burger King Brasil

Burn That Ad

Innovation in Out of Home

2020 Out of Home Silver Pencil

15.0

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

2020 Direct Marketing Silver Pencil

15.0

Burger King Brasil

Burn That Ad

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Silver Pencil

15.0

Nike

Andressa Alves' Doll

Physical Items

2020 Direct Marketing Silver Pencil

15.0

Unesco

History Blocks

Games / Digital & Physical

2020 Branded Entertainment Silver Pencil

15.0

Etna

The Beatbox Catalogue

Use of Music / Original Music

2020 Moving Image Craft Bronze Pencil

10.0

Alpargatas

Let's Summer

Craft / Illustration

2020 Out of Home Bronze Pencil

10.0

Alpargatas

Let's Summer

Craft / Art Direction

2020 Out of Home Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Bronze Pencil

10.0

Petz

Pet-Commerce

Utility / E-Commerce

2020 Mobile Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

Nike

Air Max Graffiti Stores

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Getty Images

COMA – A GettyImages Original Series

Long Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Interactive & Online Bronze Pencil

10.0

Petz

Pet-Commerce

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

PUMA Brasil

The 9'58 Biography

Typography / Dynamic / In Motion

2020 Design Bronze Pencil

10.0

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Print

2020 Print Merit Award

2.0

Alpargatas

Let's Summer

Craft / Illustration

2020 Print Merit Award

2.0

Instituto Avon

You Are Not Alone

Craft / Writing

2020 Print Merit Award

2.0

Alpargatas

Let's Summer

Craft / Art Direction

2020 Print Merit Award

2.0

PUMA Brasil

The 9'58 Biography

Promotional Items / Physical Products

2020 Print Merit Award

2.0

Nike

Andressa Alves' Doll

Promotional Items / Physical Products

2020 Print Merit Award

2.0

Alpargatas

Let's Summer

Posters / Campaign

2020 Print Merit Award

2.0

Hospital Leforte

1 minute 46 seconds

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Bradesco

Shine Your Own Way

Craft - Animation / Single

2020 Moving Image Craft Merit Award

2.0

WhatsApp

It's Between You

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

Go Equal Movement

#GoEqual

Community Building

2020 Public Relations Merit Award

2.0

Go Equal Movement

#GoEqual

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

Hasbro

We All Can Take Care

Social Post / Single

2020 Social Media Merit Award

2.0

Adidas do Brasil

Jesus our Supporter

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Craft / Sound Design

2020 Radio & Audio Merit Award

2.0

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Custom Content

2020 Radio & Audio Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

Movimento SuperAção

Without a Ramp Sidewalk is a Wall

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

Kiss FM

Play Rock'n'Roll

Craft / Illustration

2020 Out of Home Merit Award

2.0

Instituto Avon

You Are Not Alone

Craft / Writing

2020 Out of Home Merit Award

2.0

Mastercard

Impossible Mascots

Experiential & Installations / Experiential & Immersive

2020 Out of Home Merit Award

2.0

Adidas do Brasil

Jesus our Supporter

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

Nike

Air Max Graffiti Stores

Utility / E-Commerce

2020 Mobile Merit Award

2.0

Volkswagen

TrueVW

Online Films & Video / Pre-Roll - Campaign

2020 Film Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Out of Home / Billboards & Transit

2020 Direct Marketing Merit Award

2.0

Nike

Andressa Alves' Doll

Physical Product

2020 IP & Products Merit Award

2.0

Hospital Leforte

1 minute 46 seconds

Craft / Art Direction

2020 Branded Entertainment Merit Award

2.0

Adidas do Brasil

Jesus our Supporter

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

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