The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Best of Health, Wellness & Pharma
Points: 22.50
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget
Points: 21.00
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
Points: 21.00
Pillballs
Agency: GAVa Studio / São Paulo Client: Otrivin Category: Craft / Illustration
Points: 21.00
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
Points: 21.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Film / Health & Wellness
Points: 11.25
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
Points: 9.00
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Packaging / Specialty
Points: 9.00
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Websites
Points: 6.00
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
Points: 5.25
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
Points: 5.25
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Client: adidas do Brasil Category: Real-Time
Points: 3.00
LENNON WALLS
Agency: Canja Audio Culture / Curitiba Client: LISTEN TO THE WALLS Category: Original Music / Song
Points: 3.00
Let her run
Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Online Films & Video / Long Form - Single
Points: 3.00
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Physical Items
Points: 3.00
QR Whopper
Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Websites & Mobile
Points: 3.00
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Billboards & Transit / Series
Points: 3.00
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Physical Product
Points: 3.00
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM Client: Kiss FM Category: Craft / Illustration
Points: 3.00
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo Client: Pepsico Category: Craft / Illustration
Points: 3.00
#TheArtofSelf-Care
Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo Client: Unilever / Dove Category: Branded Content
Points: 3.00
Genocide Target
Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
Points: 3.00
Stranger Coke
Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Client: Coca-Cola Category: Promotional / Collateral Items
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Cultural Driver
Points: 3.00
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Points: 3.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Points: 2.25
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Points: 2.25
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Digital Product
Points: 2.00
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
Points: 2.00
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Client: DaHouse Audio/ Music Production House Category: Audio
Points: 2.00
#ABreakForHaveABreak
Agency: Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat Client: KitKat Category: User-Generated Content
Points: 2.00
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Points: 1.50
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami Client: BURGER KING Category: Experiential & Installations / Brand Installations
Points: 1.50
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo Client: Change the Ref Category: Craft / Art Direction
Points: 1.50
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
Points: 1.50
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Points: 1.50
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo Client: Save One Person Category: Livestream
Points: 1.50
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo Client: Change the Ref Category: Craft / Art Direction
Points: 1.50
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Points: 1.00
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Use of Licensed Music
Points: 1.00
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Direction / Single
Points: 1.00
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba Client: The Recording Academy Category: Short Form Video / Single
Points: 0.75
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba Client: The Recording Academy Category: Moving Image / Single
Points: 0.75
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Current Event Response
Points: 0.75
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Best of Health, Wellness & Pharma
Award:
2021 Health, Wellness & Pharma Best of Discipline Pencil
Points:
22.50
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Alpargatas
Title:
True Fashion
Category:
Posters / Series
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Illustration
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
11.25
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Websites
Award:
2021 Mobile Bronze Pencil
Points:
6.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
5.25
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
5.25
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
LISTEN TO THE WALLS
Title:
LENNON WALLS
Category:
Original Music / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
SporTV
Title:
Let her run
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Alpargatas
Title:
True Fashion
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Unilever / Dove
Title:
#TheArtofSelf-Care
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Coalizão Negra por Direitos
Title:
Genocide Target
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Stranger Coke
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
2.25
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
2.25
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Digital Product
Award:
2021 IP & Products Merit Award
Points:
2.00
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Award:
2021 Radio & Audio Merit Award
Points:
2.00
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
2.00
Client:
KitKat
Title:
#ABreakForHaveABreak
Category:
User-Generated Content
Award:
2021 Social Media Merit Award
Points:
2.00
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
1.50
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
1.50
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
1.50
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Craft / Photography
Award:
2021 Out of Home Merit Award
Points:
1.50
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
1.50
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
1.50
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
1.50
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
1.00
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
1.00
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
1.00
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
0.75
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Award:
2021 Design Merit Award
Points:
0.75