The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print
Points: 90.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Points: 90.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Digital & Online / Ecommerce
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Rio Carnaval - Logo
Agency: Tátil Design Client: Rio Carnaval Category: Branding / Logo
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
Points: 45.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Points: 45.00
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Casting
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
Points: 45.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Points: 45.00
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami Client: Burger King Category: Brand Partnerships
Points: 33.75
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
Points: 22.50
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
Points: 22.50
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Online Films & Video / Long Form - Single
Points: 21.00
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Utility
Points: 21.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Livestream
Points: 21.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Points: 21.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Community Building
Points: 21.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Editorial / Digital Publications
Points: 15.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Newspaper / Series
Points: 11.25
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Media
Points: 11.25
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Editorial / Magazines & Newspapers
Points: 11.25
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Data Visualization / Static or Dynamic
Points: 11.25
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
Points: 11.25
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
Points: 10.50
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
Points: 9.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Online Films & Video / Long Form - Single
Points: 9.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items
Points: 9.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
Points: 9.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: PC Games / Brand Integration / Placement
Points: 9.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Experiential Radio & Audio
Points: 9.00
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Social Media
Points: 9.00
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo Client: Nubank / Institutional Category: Cinematography / Single
Points: 9.00
Black Business Beats
Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Points: 9.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 7.00
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Targeted Video / Online
Points: 5.25
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
Points: 5.25
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Packaging / Specialty
Points: 3.00
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Client: Getty Images Category: Digital Design
Points: 3.00
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Community Building
Points: 3.00
HerShe 2021
Agency: BETC HAVAS / São Paulo + HERSHEY’s Br / São Paulo Client: Hershey's Br Category: Posters / Series
Points: 3.00
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo Client: AB InBev / AMBEV Category: Utility
Points: 3.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Utility / Ecommerce
Points: 3.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products
Points: 3.00
Menstrual Dignity
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson + We4 Music + Landia & M&A Client: Johnson & Johnson Category: Artist / Brand Collaboration
Points: 3.00
New Fairies
Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Best of Print
Award:
2022 Print Best of Discipline Pencil
Points:
90.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Rio Carnaval
Title:
Rio Carnaval - Logo
Category:
Branding / Logo
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Casting
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Current Event Response
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Burger King
Title:
The Impossible Combo
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
33.75
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Gold Pencil
Points:
22.50
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Craft / Art Direction
Award:
2022 Pharma Gold Pencil
Points:
22.50
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Johnson & Johnson
Title:
Self-Exam Filter
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Livestream
Award:
2022 Social Media Silver Pencil
Points:
21.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Community Building
Award:
2022 Public Relations Silver Pencil
Points:
21.00
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
15.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Series
Award:
2022 Print Gold Pencil
Points:
11.25
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media
Award:
2022 Creative Use of Data Gold Pencil
Points:
11.25
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
11.25
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
11.25
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Award:
2022 Pharma Gold Pencil
Points:
11.25
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Silver Pencil
Points:
10.50
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Integrated Branding Campaign
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Bronze Pencil
Points:
9.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Johnson & Johnson
Title:
Self-Exam Filter
Category:
Social Media
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Nubank / Institutional
Title:
Future
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Mercado Livre (Ebazar)
Title:
Black Business Beats
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
7.00
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Silver Pencil
Points:
5.25
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Channel / Single Platform
Award:
2022 Social Media Silver Pencil
Points:
5.25
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.00
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Hershey's Br
Title:
HerShe 2021
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Promotional Items / Physical Products
Award:
2022 Print Merit Award
Points:
3.00
Client:
Johnson & Johnson
Title:
Menstrual Dignity
Category:
Artist / Brand Collaboration
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Nike / Institutional
Title:
New Fairies
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
