The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Animation / Series
Points: 45.00
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Social Media Post / Single
Points: 45.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Customer Experience / CX
Points: 45.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Branded Content
Points: 30.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: NFTs
Points: 22.50
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Craft / Art Direction
Points: 22.50
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Artist / Brand Collaboration
Points: 21.00
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Craft / Animation
Points: 21.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Ecommerce
Points: 21.00
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Current Event Response
Points: 21.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Film
Points: 15.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Moving Image / Single
Points: 14.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: Ecommerce
Points: 10.50
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Promotional Items
Points: 10.50
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Online Advertising / Native Ads
Points: 9.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand Building / Brand Personality
Points: 9.00
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba Client: CNN Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo Client: United Health Group Category: Products
Points: 9.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Low Budget
Points: 7.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Online & Mobile Video / Online-only Video - Series
Points: 7.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Social Channel / Single Platform
Points: 7.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Targeted Video / Online
Points: 7.00
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Film
Points: 6.75
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Craft / Art Direction
Points: 6.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Low Budget
Points: 5.25
Non-Fungible Testicles
Agency: MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo Client: Movember Category: NFTs
Points: 5.25
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Craft / Art Direction
Points: 5.25
The Greatest Story Ever Worn
Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
Points: 5.25
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Social Post / Real-time Response
Points: 5.25
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Craft / Art Direction
Points: 5.25
Violet Month
Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo Client: Avon Category: Integrated Campaign
Points: 3.00
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo Client: Mercado Livre Category: Active Engagement / Call to Action
Points: 3.00
LEA
Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Villains Love Cats
Agency: AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo Client: Boehringer Ingelheim Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba Client: Directv Go Category: Targeted Video / Online
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Digital & Online / Websites & Mobile
Points: 3.00
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Influencer Marketing / Multi-Channel
Points: 3.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Digital & Online / Gaming
Points: 3.00
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix Client: Netflix Category: Brand Partnerships
Points: 3.00
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand Voice
Points: 3.00
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Current Event Response
Points: 3.00
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo Client: Mercado Livre Category: Custom / User-Generated Content
Points: 3.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Integrated Campaign
Points: 3.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Music Videos
Points: 3.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Craft / Animation
Points: 3.00
Coca-Cola Magic Audios
Agency: Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo Client: Coca-Cola Company Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Utility
Points: 3.00
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Green Pencil
Points: 3.00
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
PAWS NY
Title:
The Bridge
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
30.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Craft / Art Direction
Award:
2023 Pharma Gold Pencil
Points:
22.50
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Film
Award:
2023 Pharma Gold Pencil
Points:
15.00
Client:
PAWS NY
Title:
The Bridge
Category:
Moving Image / Single
Award:
2023 Design Silver Pencil
Points:
14.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
10.50
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Promotional Items
Award:
2023 Pharma Silver Pencil
Points:
10.50
Client:
Burger King
Title:
Duet Delivery
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Building / Brand Personality
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
CNN
Title:
The Polygraph
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
United Health Group
Title:
Outcare
Category:
Products
Award:
2023 Pharma Bronze Pencil
Points:
9.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
7.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
7.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Channel / Single Platform
Award:
2023 Social Media Silver Pencil
Points:
7.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Silver Pencil
Points:
7.00
Client:
podHER
Title:
Thirst
Category:
Film
Award:
2023 Health & Wellness Bronze Pencil
Points:
6.75
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
6.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
5.25
Client:
Movember
Title:
Non-Fungible Testicles
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
5.25
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Award:
2023 Health & Wellness Silver Pencil
Points:
5.25
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Silver Pencil
Points:
5.25
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
5.25
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Award:
2023 Pharma Silver Pencil
Points:
5.25
Client:
Avon
Title:
Violet Month
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Kimberly Clark / Kotex
Title:
LEA
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Boehringer Ingelheim
Title:
Villains Love Cats
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Directv Go
Title:
The Pirate Match
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger Glitch
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
APIB
Title:
The Refugee Jatoba
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
APIB
Title:
The Refugee Jatoba
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Custom / User-Generated Content
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger Glitch
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Animation
Award:
2023 Design Bronze Pencil
Points:
3.00
Client:
Coca-Cola Company
Title:
Coca-Cola Magic Audios
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
APIB
Title:
The Refugee Jatoba
Category:
Green Pencil
Award:
2023 Green Pencil Merit Award
Points:
3.00
