The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
be oNline B
Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
Points: 25.0
MINIMALISM
Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
Points: 25.0
Happiness Factory
Agency: Shift Control Media / Greenwich Client: Coca-Cola Category: Gaming / Online gaming
Points: 15.0
15 Below Project
Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 15.0
Comfeze
Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Points: 15.0
Adopt A New Life
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 15.0
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 15.0
Camp Okutta
Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Points: 10.0
Stella Artois Traps
Agency: Lowe Roche / Toronto Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
TURBOVISION
Agency: TAXI 2 / Toronto Client: MINI Canada Category: Web Sites / Corporate Image
Points: 10.0
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 10.0
Dog
Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Points: 10.0
Body & Soul
Agency: Ogilvy & Mather / Toronto Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Onslaught
Agency: Ogilvy & Mather / Toronto Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Points: 5.0
Discovery Club 1080
Agency: henderson bas / Toronto Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Points: 5.0
Science World Integrated Campaign
Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Adopt A New Life
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
MINI NIGHT PROJECTIONS
Agency: TAXI 2 / Toronto Client: MINI Canada Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Parking Lot/Construction Site/Bus Stop
Agency: Cossette Communication - Marketing / Toronto Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
Points: 5.0
Construction Site
Agency: Cossette Communication - Marketing / Toronto Client: The Fight Network Category: Consumer Television / Under $50K Budget - Single
Points: 5.0
BBQ
Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Points: 5.0
Airplane
Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / :30/:25 - Single
Points: 5.0
Gardening Tips/Housekeeping Tips/Decorating Tips
Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Campaign
Points: 5.0
Decorating Tips
Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Points: 5.0
Housekeeping Tips
Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Points: 5.0
Gardening Tips
Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Points: 5.0
Autopilots
Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political Television / Single
Points: 5.0
Paper
Agency: Rethink / Vancouver Client: YWCA Category: Public Service/Political Television / Single
Points: 5.0
Doll
Agency: john st. advertising / toronto Client: Children's Aid Society Category: Public Service/Political Radio / Single
Points: 5.0
Donuts
Agency: MacLaren McCann Canada / Calgary Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
3 Lives
Agency: DDB Canada, Toronto / Toronto Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
18 Lives
Agency: DDB Canada, Toronto / Toronto Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
Fat Bear
Agency: BBDO Canada / Toronto Client: Chrysler Canada Inc. Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Adopt A New Life
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 5.0
Adopt A New Life - "Laps"
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
Les Allusifs book covers
Agency: Paprika / Montreal Client: Les Allusifs Category: Publication Design / Book Design
Points: 5.0
Streamers
Agency: GJP Advertising and Design / Toronto Client: It's My Party Category: Environmental Design / Single
Points: 5.0
Gee Beauty Bag
Agency: GJP Advertising and Design / Toronto Client: Gee Beauty Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0
Goldenrock
Agency: GJP Advertising and Design / Toronto Client: Goldenrock Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
Licious
Agency: Leo Burnett / Toronto Client: Licious Living Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
Adopt A New Life
Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
FLICK OFF Logo
Agency: Key Gordon Communications / Toronto Client: Environmental Defence Canada Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
Harrison Pipelines Logo
Agency: MacLaren McCann Canada / Calgary Client: Harrison Pipelines Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
NUARS Call for Entries
Agency: Hangar 18 Creative Group / Vancouver Client: Unisource Category: Branding / Booklet/Brochure
Points: 5.0
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
TAXI
Title:
15 Below Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Warchild Canada
Title:
Camp Okutta
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Stella Artois
Title:
Stella Artois Traps
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
MINI Canada
Title:
TURBOVISION
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Kraft Canada Inc - Shreddies
Title:
"New" Diamond Shreddies
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Dove Pro-Age
Title:
Body & Soul
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever Canada:Dove Self-Esteem Fund
Title:
Onslaught
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Snakes Subsonic
Category:
Brand Gaming / Mobile
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Discovery Communications Inc.
Title:
Discovery Club 1080
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Science World
Title:
Science World Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MINI Canada
Title:
MINI NIGHT PROJECTIONS
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
STELLA ARTOIS
Title:
DESTINY
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
The Fight Network
Title:
Parking Lot/Construction Site/Bus Stop
Category:
Consumer Television / Under $50K Budget - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
The Fight Network
Title:
Construction Site
Category:
Consumer Television / Under $50K Budget - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Pfizer Canada Inc
Title:
BBQ
Category:
Consumer Television / :20 and Under - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BC Lions
Title:
Airplane
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Philips Canada
Title:
Gardening Tips/Housekeeping Tips/Decorating Tips
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Philips Canada
Title:
Decorating Tips
Category:
Consumer Radio / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Philips Canada
Title:
Housekeeping Tips
Category:
Consumer Radio / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Philips Canada
Title:
Gardening Tips
Category:
Consumer Radio / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Science World
Title:
Autopilots
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
YWCA
Title:
Paper
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Children's Aid Society
Title:
Doll
Category:
Public Service/Political Radio / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Dietitians of Canada
Title:
Donuts
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Canadian Blood Services
Title:
3 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Canadian Blood Services
Title:
18 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Chrysler Canada Inc.
Title:
Fat Bear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Laps"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Les Allusifs
Title:
Les Allusifs book covers
Category:
Publication Design / Book Design
Award:
2008 Design Merit Award
Points:
5.0
Client:
It's My Party
Title:
Streamers
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Gee Beauty
Title:
Gee Beauty Bag
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Merit Award
Points:
5.0
Client:
Goldenrock
Title:
Goldenrock
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
Licious Living
Title:
Licious
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
Environmental Defence Canada
Title:
FLICK OFF Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
Harrison Pipelines
Title:
Harrison Pipelines Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0