The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
Sky Swatches
Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic
Points: 25.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 25.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Points: 25.0
Kroger
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Radio / Public Service - Campaign
Points: 15.0
#notokay Radio Campaign
Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Campaign
Points: 15.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 15.0
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Craft / Writing
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
See you do snore
Agency: Grey Canada / Toronto Client: GSK Category: Innovation in Radio / Single
Points: 10.0
Thats No Joke
Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Points: 10.0
Hunger Scale
Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Points: 10.0
The Toronto Mayor Show - Crack
Agency: Rethink / Toronto Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Points: 10.0
Messenger
Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
Points: 10.0
Pep Talk
Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Single
Points: 10.0
Memory Project
Agency: Rethink / Toronto Client: Historica Canada Category: Digital Direct Marketing / Mobile
Points: 10.0
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Points: 10.0
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Writing
Points: 10.0
Memory Project
Agency: Rethink / Toronto Client: Historica Canada Category: Social Media / Best Use of a Social Network
Points: 5.0
Raise The Pride
Agency: JWT Canada / Toronto Client: Toronto PFLAG Category: Architecture / Built
Points: 5.0
Change The Tune
Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Points: 5.0
Not A Game
Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Single
Points: 5.0
Gandhi
Agency: lg2 / Quebec Client: Société de l'assurance automobile du Québec Category: Radio / Public Service - Single
Points: 5.0
Verifies
Agency: lg2 / Quebec Client: Construction Dinamo Category: Radio / Consumer - Single
Points: 5.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Points: 5.0
Mural
Agency: Anomaly / Toronto Client: Shock Top Category: Innovation in Outdoor / Single
Points: 5.0
No Ford Nation Campaign Signs - Publicly Drunk
Agency: Rethink / Toronto Client: No Ford Nation Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Milos
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
V-Neck
Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
Points: 5.0
Piercing
Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
Points: 5.0
McMuffin Sunrise
Agency: Cossette / Vancouver Client: McDonald's Category: Outdoor / Billboards or Transit - Single
Points: 5.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Points: 5.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Writing - Single Only
Points: 5.0
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
Glass Railing
Agency: Juniper Park / Toronto Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
Points: 5.0
Instant Tent - Bear
Agency: Y&R Canada / Toronto Client: Coleman Category: Collateral / Posters - Single
Points: 5.0
Netflix Blockbusters
Agency: DDB Canada / Vancouver Client: Netflix Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Branded Games
Points: 5.0
Reviveaphone
Agency: lg2 / Montreal Client: Reviveaphone Category: Online Films & Video / Long Form - Single
Points: 5.0
No Child For Sale
Agency: kbs+ / Toronto Client: World Vision Category: Public Service - Video / Television - Campaign
Points: 5.0
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto Client: The Hospital for Sick Children Category: Public Service - Video / Television - Campaign
Points: 5.0
Lockdown
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
You gotta get it, to get it.
Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Points: 5.0
Airport
Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
Réno-Dépôt
Title:
Sky Swatches
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Kroger
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
YWCA
Title:
#notokay Radio Campaign
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Enough To Eat
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Craft / Writing
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
GSK
Title:
See you do snore
Category:
Innovation in Radio / Single
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
YWCA
Title:
Thats No Joke
Category:
Radio / Public Service - Single
Award:
2015 Radio Bronze Pencil
Points:
10.0
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Crack
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Historica Canada
Title:
Memory Project
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
Dadhood
Category:
Craft / Writing
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Historica Canada
Title:
Memory Project
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Toronto PFLAG
Title:
Raise The Pride
Category:
Architecture / Built
Award:
2015 Responsive Environments Merit Award
Points:
5.0
Client:
YWCA
Title:
Change The Tune
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
YWCA
Title:
Not A Game
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Société de l'assurance automobile du Québec
Title:
Gandhi
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Construction Dinamo
Title:
Verifies
Category:
Radio / Consumer - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Shock Top
Title:
Mural
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
No Ford Nation
Title:
No Ford Nation Campaign Signs - Publicly Drunk
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Canada
Title:
V-Neck
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Canada
Title:
Piercing
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
McDonald's
Title:
McMuffin Sunrise
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Adanac Glass
Title:
Glass Railing
Category:
Collateral / P.O.P. & In-Store - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Coleman
Title:
Instant Tent - Bear
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Blockbusters
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Reviveaphone
Title:
Reviveaphone
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
World Vision
Title:
No Child For Sale
Category:
Public Service - Video / Television - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Lockdown
Category:
Consumer Television / Under $80K Budget - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
You gotta get it, to get it.
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
Airport
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
