The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Bell Let's Talk
Agency: lg2 / Montreal + lg2fabrique / Montreal Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto + Harbinger / Toronto Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Interface Design / Interface Design
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto Client: SickKids Foundation Category: Non-Profit - Web / Web
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Web / User Experience
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Web / Utility
Points: 5.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Rom Com
Agency: J. Walter Thompson Canada / Toronto Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
MashUp: The Birth of Modern Culture - Stolen Radio
Agency: One Twenty Three West / Vancouver Client: Vancouver Art Gallery Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production
Points: 5.0
Assassin's Creed Syndicate Posters
Agency: Bleublancrouge / Montreal + Ubisoft Canada / Montreal Client: Ubisoft Canada Category: Craft - Art Direction / Art Direction
Points: 5.0
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Art Direction / Art Direction
Points: 5.0
A bit bitter
Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Craft - Art Direction / Art Direction
Points: 5.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
Points: 5.0
Which One
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
Points: 5.0
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Zulu Mugs
Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 5.0
Smith Menu
Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Soccer
Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Points: 5.0
Choose Your Own Silent Film Festival
Agency: Red Lion Canada / Toronto Client: Toronto Silent Film Festival Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Just Another Day
Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Points: 5.0
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
Points: 5.0
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Writing / Writing
Points: 5.0
#CoverTheAthlete
Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Just Another Day
Agency: J. Walter Thompson Canada / Toronto Client: The Hospital for Sick Children Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Tied
Agency: lg2 / Québec + La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Here's to the Cheap Ones
Agency: FCB / Toronto Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Library
Agency: Sid Lee / Montréal Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Points: 5.0
Moments
Agency: DDB Canada / Vancouver Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Points: 5.0
Global Beer Fridge
Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
Points: 5.0
Global Beer Fridge
Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Digital Product / Digital Product
Points: 5.0
Hockey Heaven
Agency: Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto Client: Molson Canadian Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
Points: 5.0
Rethink Ornament
Agency: Rethink / Toronto/Montreal/Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver Client: Rethink Category: Consumer - Advertising / Self-Promotion
Points: 5.0
MTV VMA
Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Social Networks / Community
Points: 5.0
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 5.0
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Agency: Sid Lee / Montréal Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 5.0
2015 Brand Identity Refresh
Agency: Rethink / Toronto/Montreal/Vancouver + Vista Print / Vancouver Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 5.0
Tie-wrap
Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Hashtag for Freedom
Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
The Gay Sweater
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Bell
Title:
Bell Let's Talk
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Vancouver Art Gallery
Title:
MashUp: The Birth of Modern Culture - Stolen Radio
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Ubisoft Canada
Title:
Assassin's Creed Syndicate Posters
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Farnham Ale & Lager
Title:
A bit bitter
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Which One
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Walmart
Title:
Pooch Truck
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Zulu Alpha Kilo
Title:
Zulu Mugs
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Henri Vézina
Title:
Sea Sick
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miller Coors
Title:
Pride Coaster Poster
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Farnham Ale & Lager
Title:
Soccer
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toronto Silent Film Festival
Title:
Choose Your Own Silent Film Festival
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Craft - Editing / Editing
Award:
2016 Film Merit Award
Points:
5.0
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Société de l'assurance automobile du Québec
Title:
Tied
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Simmply Macs
Title:
Here's to the Cheap Ones
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Kumpan Electric
Title:
Library
Category:
Consumer - Television / Budget Under $100K - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Rethink
Title:
Rethink Ornament
Category:
Consumer - Advertising / Self-Promotion
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Maisonneuve-Rosemont Hospital Foundation
Title:
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Universal Outreach Foundation
Title:
2015 Brand Identity Refresh
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Tie-wrap
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Hashtag for Freedom
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
