The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 25.0
Life Unpaused
Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Points: 25.0
Not Allowed
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Points: 25.0
Say No To Spec
Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
Points: 25.0
Uber Safe
Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Innovation - Use of Technology / Use of Technology
Points: 15.0
Uber Food Drive
Agency: Rethink / Toronto/Montreal/Vancouver + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto Client: Uber Category: CSR - Use of Technology / Use of Technology
Points: 15.0
Global Beer Fridge
Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 15.0
#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Website Design / Website Design
Points: 15.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Points: 15.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 15.0
#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 10.0
#CoverTheAthlete
Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 10.0
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Points: 10.0
Hockey Heaven
Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Online / Branded Documentary
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Website Design / Website Design
Points: 10.0
The Cursor
Agency: Sid Lee / Montréal Client: Reno-Depot Category: Consumer - Advertising / Banners
Points: 10.0
MTV VMA
Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Publications & Media
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 10.0
Words of Protest
Agency: Concrete Design Communications / Toronto Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
Points: 10.0
A2C
Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Rebranding
Points: 10.0
A2C
Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Logo
Points: 10.0
PR%F Identity
Agency: WAX / Calgary Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
Points: 10.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Bell Let's Talk
Agency: lg2 / Montreal + lg2fabrique / Montreal Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto + Harbinger / Toronto Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Interface Design / Interface Design
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto Client: SickKids Foundation Category: Non-Profit - Web / Web
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Web / User Experience
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Web / Utility
Points: 5.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Rom Com
Agency: J. Walter Thompson Canada / Toronto Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
MashUp: The Birth of Modern Culture - Stolen Radio
Agency: One Twenty Three West / Vancouver Client: Vancouver Art Gallery Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production
Points: 5.0
Assassin's Creed Syndicate Posters
Agency: Bleublancrouge / Montreal + Ubisoft Canada / Montreal Client: Ubisoft Canada Category: Craft - Art Direction / Art Direction
Points: 5.0
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Art Direction / Art Direction
Points: 5.0
A bit bitter
Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Craft - Art Direction / Art Direction
Points: 5.0
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
Points: 5.0
Which One
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
Points: 5.0
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Zulu Mugs
Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 5.0
Smith Menu
Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Sickkids Foundation
Title:
Life Unpaused
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Not Allowed
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Zulu Alpha Kilo
Title:
Say No To Spec
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Uber
Title:
Uber Safe
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Food Drive
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
AAUW
Title:
#TheReal10
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
AAUW
Title:
#TheReal10
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Reno-Depot
Title:
The Cursor
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Wayward Arts
Title:
Words of Protest
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
A2C
Title:
A2C
Category:
Consumer - Brand Identity / Rebranding
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
A2C
Title:
A2C
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Proof Cocktails & Curiosities
Title:
PR%F Identity
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
The Gay Sweater
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Bell
Title:
Bell Let's Talk
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Vancouver Art Gallery
Title:
MashUp: The Birth of Modern Culture - Stolen Radio
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Ubisoft Canada
Title:
Assassin's Creed Syndicate Posters
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Farnham Ale & Lager
Title:
A bit bitter
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Which One
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Walmart
Title:
Pooch Truck
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Zulu Alpha Kilo
Title:
Zulu Mugs
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Henri Vézina
Title:
Sea Sick
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miller Coors
Title:
Pride Coaster Poster
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
