The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing
Points: 25.0
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Points: 15.0
Embarrassing Plastic Bags
Agency: Rethink Client: East West Market Category: Out of Home / P.O.P. & In-Store
Points: 10.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
Points: 10.0
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Physical Items
Points: 2.0
The Impactful Reminder
Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Experiential / Live Events
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Digital & Online / Websites & Mobile
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Digital & Online / Websites & Mobile
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 2.0
Ka'Wine & Dine
Agency: Rethink Client: Raptors Republic Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Craft / Use of Technology
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Craft / Use of Technology
Points: 2.0
The Puck
Agency: Grey Canada / Toronto + Current Studios / Brooklyn Client: ADIABC - Diabetes Association of ABC Category: Innovation in Direct Marketing
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Innovation in Direct Marketing
Points: 2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
East West Market
Title:
Embarrassing Plastic Bags
Category:
Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Banners & Pop-ups
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Raptors Republic
Title:
Ka'Wine & Dine
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
ADIABC - Diabetes Association of ABC
Title:
The Puck
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0