The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Online Films & Video / Long Form - Campaign
Points: 2.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Events / Stunts / Competitions
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building
Points: 2.0
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma
Points: 2.0
The Puck
Agency: Grey Canada / Toronto Client: ADIABC - Diabetes Association of ABC Category: Physical Product
Points: 2.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Digital Product
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Digital Product
Points: 2.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Public Relations
Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Brand Installations
Points: 2.0
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Campaign
Points: 2.0
Rowan's Law The Risk
Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Campaign
Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Immersive Spaces
Points: 2.0
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Physical Items
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Applications
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Current Event Response
Points: 2.0
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Craft / Art Direction
Points: 2.0
CN100 - A Moving Celebration
Agency: Sid Lee / Montreal Client: CN Category: Craft / Art Direction
Points: 2.0
The Impactful Reminder
Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Public Relations
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Experiential / Live Events
Points: 2.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Public Relations
Points: 2.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Craft / Storytelling
Points: 2.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Craft / Use of Sound
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Digital & Online / Websites & Mobile
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Experiential
Points: 2.0
Fake News TM
Agency: WAX / Calgary Client: The Society of Professional Journalists Category: Cultural Driver
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Digital & Online / Websites & Mobile
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Art Direction
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Points: 2.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Innovation in Experiential
Points: 2.0
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Use of Data / Targeting
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Use of Technology
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Targeting
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Innovation in Mobile
Points: 2.0
Fact Avalanche
Agency: Sid Lee / Montreal Client: Protect Our Winters Canada Category: Social Channel / Single Platform
Points: 2.0
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Points: 2.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Social Channel / Multi-Platform
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 2.0
A World Without Y
Agency: Skin and Bones Film Company Inc. / Toronto Client: YMCA of Greater Toronto Category: Craft - Direction / Single
Points: 2.0
Apollo in Real Time
Agency: Ben Feist / Toronto Client: Self Category: Creative Use of Data / Real-Time
Points: 2.0
Ka'Wine & Dine
Agency: Rethink Client: Raptors Republic Category: Non-traditional & Guerrilla Marketing
Points: 2.0
First Shave
Agency: Grey Canada / Toronto + Grey / New York Client: P&G Category: Online-only Video / Single
Points: 2.0
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Social Post / Single
Points: 2.0
#UnravelHate
Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto Client: Peace Collective Category: Branding / Branded Item
Points: 2.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
Points: 2.0
adidas Operation AirDrop
Agency: Jam3 / Toronto Client: Adidas Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Writing goes a long way.
Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal Client: Amnesty International Category: Newspaper / Campaign
Points: 2.0
Brutal Postings
Agency: Rethink + Content:Content / Montreal + TöK Communications / Montreal Client: Fondation Émergence Category: Experiential & Installations / Brand Installations
Points: 2.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Online Films & Video / Long Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Out of Home / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
ADIABC - Diabetes Association of ABC
Title:
The Puck
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Integrated Campaign
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
CN
Title:
CN100 - A Moving Celebration
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Society of Professional Journalists
Title:
Fake News TM
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Art Direction
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Use of Technology
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Protect Our Winters Canada
Title:
Fact Avalanche
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Loblaw Companies Limited - no name
Title:
Advertising Campaign
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Social Channel / Multi-Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
YMCA of Greater Toronto
Title:
A World Without Y
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Self
Title:
Apollo in Real Time
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Raptors Republic
Title:
Ka'Wine & Dine
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Peace Collective
Title:
#UnravelHate
Category:
Branding / Branded Item
Award:
2020 Design Merit Award
Points:
2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Amnesty International
Title:
Writing goes a long way.
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Fondation Émergence
Title:
Brutal Postings
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
