The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 75.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Points: 75.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Points: 75.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Storytelling
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Radio & Audio
Points: 25.0
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Craft / Writing - Campaign
Points: 25.0
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Craft / Writing - Campaign
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Custom Content
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Branded Entertainment
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Audio
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Online Advertising / Display Ads
Points: 25.0
The Impactful Reminder
Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
Points: 25.0
Pour Perfectly
Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Social Media
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Points: 15.0
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
Points: 15.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Innovation in Moving Image Craft
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Cultural Driver
Points: 15.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
Points: 15.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Points: 15.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
Points: 15.0
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Brand Installations
Points: 15.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Experiential Radio & Audio
Points: 15.0
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Broadcast / Campaign
Points: 15.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
IKEA Bedtime
Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Points: 15.0
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online-only Video / Pre-Roll - Single
Points: 15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
75.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Gold Pencil
Points:
75.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Award:
2020 Radio & Audio Gold Pencil
Points:
75.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Single Country or Region / Non-Profit / Charity
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Visual & Audio Craft / Music
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Campaign
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Craft / Writing - Campaign
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Craft / Writing - Campaign
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Custom Content
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Audio
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Self
Title:
Apollo in Real Time
Category:
Websites
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Out of Home / Brand Installations
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Packaging / Specialty
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Social Media
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Innovation in Moving Image Craft
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Cultural Driver
Award:
2020 Cultural Driver Silver Pencil
Points:
15.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Community Building
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Creative Use of Data
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Brita
Title:
The Walkumentary
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
