The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Points: 45.00
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Points: 30.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 30.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 30.00
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: User-Generated Content
Points: 21.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Points: 21.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Living Radars
Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Products
Points: 21.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Promotional / Collateral Items
Points: 21.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Cultural Driver
Points: 21.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Points: 14.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
Points: 9.00
Baby Proof Spotify Ads
Agency: Rethink + IKEA Canada / Toronto Client: IKEA Canada Category: Online / Streaming Audio Advertising
Points: 9.00
You Choose What They Chew
Agency: Leo Burnett / Toronto Client: Milk-bone Category: Magazine / Series
Points: 9.00
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Points: 9.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
Points: 9.00
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
Points: 9.00
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Points: 9.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Points: 9.00
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 6.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
Points: 6.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 4.50
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Livestream
Points: 3.00
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto Client: Covenant House Category: Social Channel / Multi-Platform
Points: 3.00
It's Hard To Read
Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto Client: Dyslexia Canada Category: Broadcast / Series
Points: 3.00
Slower
Agency: lg2 / Québec + BLVD Client: Société de l'assurance automobile du Québec Category: Broadcast / Single
Points: 3.00
Door Exit Warning System
Agency: TAXI Canada / Montreal Client: Audi Canada Category: Craft / Illustration
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Series
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Single
Points: 3.00
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Newspaper / Series
Points: 3.00
Stick Together for Small Business
Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Current Event Response
Points: 3.00
Emoji Installation
Agency: Leo Burnett / Toronto + MOCA / Toronto Client: MOCA Category: Experiential & Installations / Brand Installations
Points: 3.00
Guitarists Get It
Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Series
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: P.O.P. & In-Store / Series
Points: 3.00
Handmade
Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Single
Points: 3.00
Character
Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Single
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Little brats
Agency: 4ZERO1 / Montreal + Cossette / Montreal Client: Montreal Children's Hospital Foundation Category: Direction / Single
Points: 3.00
Living Radars
Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Physical Product
Points: 3.00
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing Client: HomeEquity Bank Category: Online-only Video / Series
Points: 3.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
30.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
30.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
30.00
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
User-Generated Content
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Cultural Driver
Award:
2021 Cultural Driver Silver Pencil
Points:
21.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
14.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Online / Streaming Audio Advertising
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Milk-bone
Title:
You Choose What They Chew
Category:
Magazine / Series
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Websites
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
6.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
6.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Covenant House
Title:
Shoppable Girls
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Dyslexia Canada
Title:
It's Hard To Read
Category:
Broadcast / Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Société de l'assurance automobile du Québec
Title:
Slower
Category:
Broadcast / Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Audi Canada
Title:
Door Exit Warning System
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Amnesty International
Title:
Write for Rights
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Stick Together for Small Business
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
MOCA
Title:
Emoji Installation
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Guitarists Get It
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Handmade
Category:
P.O.P. & In-Store / Single
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Character
Category:
P.O.P. & In-Store / Single
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
