The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Canada
Client
Title
Category
Award
Points
Long Term
Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Penta Pencil
Points: 150.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
Points: 90.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Radio & Audio
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Audio
Points: 45.00
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures
Points: 45.00
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto Client: Royal Ontario Museum Category: Craft / Art Direction
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Websites / Desktop & Responsive
Points: 45.00
Draw Ketchup
Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Newspaper / Series
Points: 45.00
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Booklets / Books / Brochures
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Storytelling
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Multicultural Impact
Points: 45.00
The Bridge
Agency: Klick Health / Toronto Client: PAWS NY Category: Animation / Single
Points: 45.00
The Mindsets Paper
Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Creative Use of Data
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Writing
Points: 45.00
Bill it to Bezos
Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Data Visualization / Dynamic / Responsive
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Events & Experiential
Points: 45.00
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Games / Gaming
Points: 30.00
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Brand Partnerships
Points: 30.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Data Visualization / Static or Dynamic
Points: 21.00
Unwanted Followers Film Festival
Agency: No Fixed Address / Toronto + Fort York + School Editing + Street Attack Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
Points: 21.00
Dream Drop
Agency: FCB / Toronto Client: Lotto Max Category: Physical Products & Apparel
Points: 21.00
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Products
Points: 21.00
Cheetle in Cheadle
Agency: Citizen Relations / Toronto Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Product / Promotional
Points: 21.00
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Popular Culture Impact
Points: 21.00
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing / Production
Points: 21.00
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Current Event Response
Points: 21.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Branded Content
Points: 15.00
Vintage Drip
Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Brand Partnerships
Points: 9.00
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation Client: Pfaff Harley-Davidson Category: Packaging / Specialty
Points: 9.00
The Watch
Agency: Leo Burnett Canada / Toronto Client: Melanin Gamers Category: Craft / Use of Technology
Points: 9.00
Glossed Over
Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada Client: Cheekbone Beauty Category: Products
Points: 9.00
Window Shopping
Agency: Rethink + IKEA Client: IKEA Category: Experiential & Installations / Brand Installations
Points: 9.00
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto Client: Canada’s Organ and Tissue Donation Community Category: Radio & Audio
Points: 9.00
ReclaimYourName.dic
Agency: Citizen Relations / Toronto Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 9.00
The Troll
Agency: Rethink + IKEA Client: IKEA Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Craft / Writing
Points: 9.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Moving Image / Single
Points: 7.00
Letters Home
Agency: Zulu Alpha Kilo + HomeEquity Bank + Royal Canadian Legion Client: HomeEquity Bank / Royal Canadian Legion Category: Physical Items
Points: 3.00
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal Client: Fondation Émergence Category: Integrated Campaign
Points: 3.00
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto Client: Kraft Heinz Category: Integrated Campaign
Points: 3.00
Dream Drop
Agency: FCB / Toronto Client: Lotto Max Category: Brand Transformation / Repositioning
Points: 3.00
French Toast Guy
Agency: McCann Canada / Toronto Client: Wendy's Canada Category: Stunts & Activations
Points: 3.00
Client:
Canadian Down Syndrome Society
Title:
Long Term
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Award:
2023 Radio & Audio Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Promotional / Booklets, Books & Brochures
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Booklets / Books / Brochures
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Multicultural Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
PAWS NY
Title:
The Bridge
Category:
Animation / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Writing
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Dynamic / Responsive
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
30.00
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Integrated Gold Pencil
Points:
30.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Static or Dynamic
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Canadian Centre for Child Protection
Title:
Unwanted Followers Film Festival
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Product / Promotional
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
IKEA
Title:
The Troll
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
PAWS NY
Title:
The Bridge
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
15.00
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Packaging / Specialty
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Melanin Gamers
Title:
The Watch
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Cheekbone Beauty
Title:
Glossed Over
Category:
Products
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
Window Shopping
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Canada’s Organ and Tissue Donation Community
Title:
The Donated Commercial
Category:
Radio & Audio
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Elimin8Hate
Title:
ReclaimYourName.dic
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
The Troll
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
White Ribbon
Title:
I Knew All Along
Category:
Craft / Writing
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
PAWS NY
Title:
The Bridge
Category:
Moving Image / Single
Award:
2023 Design Silver Pencil
Points:
7.00
Client:
HomeEquity Bank / Royal Canadian Legion
Title:
Letters Home
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Brand Transformation / Repositioning
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Wendy's Canada
Title:
French Toast Guy
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
